Research and Markets: United States Natural and Organic Food Market 2014-2018 with Amy's Kitchen, Nature's Path Foods, Organic Valley of Farmers & Hail Celestial Dominating

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/343wpj/natural_and) has announced the addition of the "Natural and Organic Food Market in the US 2014-2018" report to their offering.

The Natural and Organic Food market in the US will grow at a CAGR of 15.89 percent over the period 2013-2018.

The major driver is the increase in the health-conscious population. With the proliferation of information, there is increased awareness about the benefits of natural and organic food compared with conventional food.

Private label products are those manufactured and sold by retailers. Private label natural and organic food brands are becoming more prominent in the US as they are priced lower than branded organic food products because of their operational efficiency. In the US, sales of store brand products, primarily food categories such as dairy products, have outpaced the sales of food manufacturers' brands, generating gross margins of more than 35 percent. Hence, the increasing number of private label brands of natural and organic foods is increasing the sale and consumption of natural and organic foods.

Also, many large retailers such as Wal-Mart, Tesco plc, and Safeway Inc. have entered this market with their special organic food products to target the organic food and health food shopper. Hence, the availability of private label brands is a new trend that is expected to drive the growth of the Natural and Organic Food market in the US during the forecast period.

Further, the report states that one of the main challenges in this market is the premium pricing of organic food. The US economy is still recovering from the 2008-2009 recession, and consumer confidence remains low. The high price of organic foods may deter a price-conscious consumer.

Key Vendors

• Amy's Kitchen Inc.
• Nature's Path Foods Inc.
• Organic Valley of Farmers
• The Hail Celestial Group

Key Topics Covered:

1. Executive Summary
2. List of Abbreviations
3. Scope of the Report
4. Market Research Methodology
5. Introduction
6. Market Landscape
7. Market Segmentation by Type
8. Buying Criteria
9. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
16. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/343wpj/natural_and