AUSTIN, Texas--(BUSINESS WIRE)--Drew Lewis has worked in marketing and advertising for 10 years on loyalty and rewards programs for Southwest Airlines Rapid Rewards, Disney, Oakley, Shell and Coke. He’ll deliver his Core Conversation “Loyalty Is Dead. Long Live Loyalty” to the SXSW Interactive audience on March 9. In this Session Spotlight, he discusses the role rewards play in consumer loyalty. His handle is @drewlewis.
SXSW: Tell us more about the idea behind your SXSW Interactive Core Conversation on loyalty.
Lewis: We’re experiencing a shift in what loyalty means in today’s world. Given changing dynamics, transparency offered through technology and big data insight, there is an insane imbalance between obsessive customer acquisition and negligent customer retention. We will focus not on the problem but the solution to this paradox, reevaluating what loyalty means in today’s world. Attendees will be part of the solution, using interaction to drive knowledge, understanding and definition.
SXSW: Who else is joining you for this session?
Lewis: Josh Forstot is the other speaker for the Core Conversation. Josh is the Chief Product Officer at Checkd.in, whose role comprises a versatile blend of creative, strategist, technologist and entrepreneur, with over 15 years of experience in creating data-driven products for some of the most recognized brands in the world.
SXSW: Why should SXSW attendees come to this Core Conversation?
Lewis: Loyalty is a hot topic. Studies show that an average household is enrolled in 22 loyalty programs. Consumers are now in charge and they’re overwhelmed with false messages and underwhelmed once they demonstrate their loyalty. Meanwhile, companies and brands are constantly trying to find the new value exchange for their loyalty/rewards programs. We’ll explore the role “experience” will play in creating emotional connections that transform perceptions into deeply held beliefs.
SXSW: What about SXSW registrants who don’t know much about your topic— will they be able to follow your conversation?
Lewis: Anyone can contribute to this conversation. In fact, we launched a website, TheLoyaltyExperiment.com, powered by NewsCred so anyone can read up on the latest news and thought leadership on the topic of loyalty.
Register now to attend Lewis’s talk.
This article was written by Megan Simpson.
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