DALLAS--(BUSINESS WIRE)--Omni Hotels & Resorts announced today the appointment of Natalie Malaszenko as the new vice president of marketing and digital strategies. In this role, Malaszenko will lead all marketing and digital initiatives targeting guests and prospective guests for the luxury hotel brand. In addition to overseeing the day-to-day marketing operations, she will ensure full integration of brand and creative campaigns across Omni’s operational departments and oversee development and marketing of new products and services. She will report to Tom Santora, chief marketing officer and senior vice president, sales.
“It is exciting to have someone of Natalie’s caliber joining the Omni team – she has been on the frontlines of the significant changes affecting the digital and marketing arenas and has a proven track record of implementing successful strategies,” said Santora. “With Natalie managing our marketing and digital programs, we are confident Omni will continue to create, implement, and market the products and services that will maintain our position as a leader in the luxury hotel industry.”
Malaszenko joins Omni from Hewlett-Packard (HP) where she worked her way up to vice president of global digital marketing. She established and led HP’s first-ever digital center of excellence, which was responsible for the company’s digital ecosystem, digital integration with marketing campaigns and efforts, as well as its presence on channel and retail sites for HP’s business in 96 countries. While there, HP became the largest brand in the world, the first to hit 1 million followers on LinkedIn, and the first to stream a live Twitter concert. In addition, under Malaszenko’s direction, hp.com became one of the most trafficked internet sites in the world.
Previously Malaszenko was director of social media & commerce for PETCO, where she established and led their digital and social media program for the entire company, including its 1,000+ retail locations. She also has held several positions at Dell, including managing global operations for the company’s Communities and Conversations Organization.
Malaszenko holds a U.S. patent for online navigation and has served on multiple boards including LinkedIn’s Marketing Advisory Board and AOL’s Tech Advisory Board. She earned a bachelor’s degree in psychology from the University of New Mexico where she was published in the field of Cognitive Neuroscience and was a member of their NCAA D1 Alpine Ski Team.
For additional information please visit omnihotels.com or call 1-800-The-Omni. Travelers or media can also follow Omni Hotels & Resorts at www.Facebook.com/OmniHotels and Twitter.com/OmniHotels.
About Omni Hotels & Resorts
Omni Hotels & Resorts creates genuine, authentic guest experiences at nearly 60 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. With over 20 world-class golf courses and award-winning spa retreats, to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants, Wi-Fi connectivity and unique wellness options. Known for its distinguished, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations and travel publications. To get additional information or book accommodations, visit omnihotels.com or call 1-800-The-Omni.