DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/244hwf/social_marketing) has announced the addition of the "Social Marketing & Strategies: Effective Implementation & Measurement" report to their offering.
Most companies start with a groundswell of activity - primarily on Facebook and Twitter. Quite often the initial rush then turns sour for any number of reasons including numbers of fans/followers, a lack of uplift to the core site or a focus on ROI instead of understanding the new measurement mindset that is required for social media efforts.
At this point, quite often, social media is relegated to the it doesn't work pile. However it is not that social media doesn't work and add value, it is that many efforts made by companies to date quite simply haven't been good enough. There are 7 billion people in the world, of which 2 billion are internet users, and more than 1 billion of those use social networks, 1 in every 5 minutes spent online is now on social media sites, and comScore has outlined that 1 in every 2 minutes spent on mobile internet in the UK is on Facebook alone.
Being competitive in today's global economy hinges on the ability to interact with consumers online. Social media didn't invent the ability for customers to share their opinions, but it did amplify it. The networks have democratised information and empowered consumers. As a result, user networks are changing how customers refer products and services, and ultimately make decisions. The relationship between customers and business is changing and will continue to evolve as social media permeates our culture and society.
How you take advantage of these changes will define your iGaming Business in the future.
Companies Mentioned:
- Google +
- Paddy Power
- Betfair
- Sky Bet
- mFortune
- Jackpot Joy
- William Hill
- Bet36
- OpenBet
For more information visit http://www.researchandmarkets.com/research/244hwf/social_marketing
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