NEW YORK--(BUSINESS WIRE)--The Online Publishers Association (OPA), a trade organization representing the leading digital media brands, announces its new Executive Officers for 2014. FT.com Managing Director Rob Grimshaw is named Chairman; Krishan Bhatia, EVP, Digital Strategy & Operations, NBCUniversal is Secretary; and Drew Schutte, EVP, Chief Integration Officer, Condé Nast is Treasurer.
The OPA helps fuel the growth and vitality of high quality news, information and entertainment brands in the digital age delivering important thought leadership and market insights, a platform for interaction and advocates among advertisers, policy makers and the press.
“The OPA plays a unique role for digital content companies by identifying opportunities and challenges that will benefit and connect the industry,” said Financial Times’ Rob Grimshaw. “I look forward to working closely with other publishers to develop new and transformative strategies for serving consumers, advertisers and their agencies.”
In addition to the newly appointed officers, two publishers – AccuWeather, Inc. and Slate – have joined the OPA as new member companies.
Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses and get more from their day.
Slate, a daily online magazine was founded in 1996. It is a general-interest publication offering analysis and commentary about politics, news, business, technology and culture.
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About The Online Publishers Association
Founded in June 2001, the Online Publishers Association (OPA) is a not-for-profit trade organization dedicated to championing the content people love by helping to fuel the growth and vitality of high quality news, information and entertainment brands in the digital age. The OPA elevates the importance of original content by delivering thought leadership, providing a platform for member interaction and advocating for members among advertisers, policymakers, and the press. The Association also produces proprietary research on advertising and media consumption online for its members and the public, creates public and private forums to explore and advance key issues that impact content brands, and works to educate the public at large on the importance of quality content brands. Members of OPA represent the highest standards in online content creation with respect to editorial quality and integrity, credibility and accountability. OPA's membership has an unduplicated audience of 220 million unique visitors or 100% reach of the U.S. online population.*
*comScore Media Metrix, January 2013