DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/s29krn/brazilian) has announced the addition of Canadean Ltd's new report "Brazilian Consumer Lifestyles Report - What's Next for Consumer Spending in this Emerging Giant?" to their offering.
Brazil offers key growth opportunities for marketers of all consumer packaged goods as a large and young population and growing middle class both adopt western consumption habits and carve out their own Brazilian consumption patterns. This report provides an overview of the key changes in Brazilian consumers' lifestyles allowing marketers to better target the emerging opportunities in this booming market.,
Key Market Issues
- The growing numbers of working women will slowly reshape Brazilian society families and consumption habits.
- It is a given that Brazil's middle class is growing rapidly - in just 20 years between 1990 and 2010 43.2m new middle class consumers entered the Brazilian economy.
- Brazil has a transport problem: motorization rates are increasing but so is congestion. At the same time public transport is often slow and perceived by disgruntled voters to be expensive and underinvested in.
- Despite the proliferation of small supermarket chains across Brazil informal retailing still accounts for just over a third of retail sales. Leading chains such as Carrefour and Companhia Brasileira de Distribuição /Pão de Açúcar have made explicit statements that aggressive expansion is still key to their growth strategy.
- Because convenience retail in Brazil is dominated by forecourt retailers the supermarkets have had so far had little involvement in the market.
Key Highlights
- Brazil's population is sharply aging the impact of which is coming on stream in the next 10 years.
- Brazilians work long hours a factor which will always act as a driver of convenience retail and the uptake of convenience products.
- In many ways Brazil is quite an insular market partly as a result of protectionism high taxes and red tape.
- Canadean has identified and quantified the impact of 20 consumption motivations on consumption of packaged goods in Brazil and nine other key countries.
For more information visit http://www.researchandmarkets.com/research/s29krn/brazilian
Source: Canadean Ltd
