BOISE, Idaho--(BUSINESS WIRE)--As if finding true love isn’t difficult enough, a new study reveals that for men, the secret to finding that perfect partner may be in spending less time toning that physique and more time honing their inner geek.
That nationwide survey, conducted online in December among over 2,000 U.S. adults by Harris Interactive on behalf of Crucial.com, revealed that when asked to choose between these two specific types of men, a resounding 84% of women who prefer to be involved with men prefer their male love interest to be “super handy” with computers and gadgets over one that spends lots of time at the gym (15%). So potent is the “gadget geek” appeal that over two-thirds (66%) of women think that men have claimed to know more about technology than they actually do in order to impress a woman.
“As technology has become a necessity for most, it’s no surprise that a new generation of tech-savvy men are winning over the hearts and minds of their female counterparts,” said Dr. John Gray, relationship expert and author of Men Are from Mars, Women Are from Venus. “We are undergoing a power shift of sorts, a techno-sexual revolution where the traditional relationship laws of attraction are adapting to culture’s technological use and consumption habits.”
The research also revealed that “Geek Appeal” is gaining momentum as a prime attractant, with 68% of Americans agreeing that women are finding “tech savvy” guys more attractive now than they did 5 years ago.
“The increasing dependence on technology has fueled a demand for the skills of those able to understand, fix, and upgrade computers and gadgets. Once considered a negative stigma that went hand in hand with pocket protectors and taped-up spectacles, today’s version of technological know-how is often seen as an indicator of stability, success and long term viability when considering a potential love interest,” added Dr. Gray.
That said, the study revealed that men might want to be careful about inflating their tech prowess in order to impress women, as nearly 1 in 10 (9%) of women said they would throw their relationship to the curb if their love interest’s tech-savvy proved less than originally boasted.
“The techno-sexual is a modern day knight in shining armor who is able to help those that find themselves in a sudden state of tech-induced distress,” said Roddy McLean, marketing director at Crucial.com. “As technology continues to impact our daily lives, there is a growing realization that the process of fixing and upgrading computers and gadgets is often times an easy do-it-yourself project. At Crucial.com, it is our aim to empower people to understand more about how to get the most out of their system.”
Visit the Geek is Chic site for an infographic, blog posting and more information on the Techno-Sexual revolution from Dr. John Gray.
Founded on the concept of making upgrades easy for the everyday computer user, Crucial.com has been serving customers for over 15 years, while providing the knowledge and tools needed to select and purchase the right computer memory upgrade. Just go to Crucial.com and run the Crucial® System Scanner tool to find the right memory upgrade options that will improve system performance and extend the life of an existing computer.
Visit www.crucial.com for more information, follow Crucial on Twitter at @CrucialMemory, “LIKE” Crucial at www.facebook.com/CrucialMemory, and subscribe to helpful videos at www.youtube.com/crucialmemory.
Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Crucial.com from December 19-23, 2013 among 2,051 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact wostedt@ppmgcorp.com.
About Crucial.com
Crucial.com is a leading online retailer specializing in computer memory (RAM) and solid state drives (SSDs), and is operated by a subsidiary of Micron Technology, Inc., one of the world's leading manufacturers of computer memory products. Crucial.com offers more than 250,000 compatible products for nearly every computer system: home and business, old and new, PC and Mac® computers. Utilizing a suite of easy-to-use, free online tools, including the Crucial® System Scanner and the Crucial Memory Advisor™ tool, Crucial.com makes it easy to find a compatible upgrade to improve computer performance and restore system reliability. For more information, visit www.crucial.com.
About Micron
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
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