OAKLAND, Calif.--(BUSINESS WIRE)--Pandora (NYSE: P), the leading internet radio service, today announced the launch of personalized station recommendations in the Pandora mobile app. The new feature, now available on iOS and Android smartphones and tablets, leverages the company’s advanced recommendation technology to suggest new station ideas based on current listening preferences. Listeners will be offered up to 6 personalized artist station recommendations at a time, which will be displayed in their station list and when they create or delete a station.
Pandora’s Chief Scientist, Eric Bieschke, said, “Music discovery has always been at the heart of the Pandora experience and we’ve spent the last thirteen years working on the most sophisticated music recommendation system ever created. With a highly engaged audience of 76.2 million active monthly listeners, who have registered more than 35 billion pieces of thumb feedback, Pandora is uniquely positioned to deliver the perfect balance of familiarity, discovery, relevance and repetition for each individual listener. We are excited to apply this same thinking to station recommendations on mobile devices.”
The product enhancement will launch with artist station recommendations. The more a listener engages with the product, the more Pandora will learn about their tastes and be able to further optimize the station recommendations for the best personalized listening experience. For more information, please visit the Pandora company blog at blog.pandora.com.
ABOUT PANDORA
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com
