MIAMI--(BUSINESS WIRE)--Geoscape, a leading provider of business intelligence technology, data and analytics, announced that it has released the first round of panel discussions for the 10th Annual New Mainstream Business Summit, occurring March 11-13, 2014 at the Conrad Hotel in Miami.
The New Mainstream Business Summit is the leading event in the country that combines insight sessions, case studies, a keynote address and networking with experts who understand how to reach the New Mainstream market, comprised primarily of Hispanics, Asian Americans, African Americans and Millennials. Past Summit participants include executives from GOYA, General Mills, Kroger, Verizon, AT&T, Bank of America, Allstate and Humana.
Now in its tenth year, the Summit brings together executives across industries to find state-of-the-art techniques and data to grow enterprises via demographic groups that are growing exponentially in importance. According to the 2013 American Marketscape Datastream Report, the overall population of Hispanics, Non-Hispanic Blacks and Asian Americans will account for 92 percent of the country’s overall population growth in the next five years.
This year’s event contains a series of panels with many of the best minds in the multicultural marketing industry:
- The Hispanic Marketing Panel – moderated by Alex Lopez-Negrete of Lopez Negrete Communications, the nation’s largest independent, Hispanic-owned and operated, full-service agency specializing in Hispanic marketing.
- The African American Marketing Panel – moderated by McGhee Williams Osse, CEO of Burrell Communications, one of the leading and most highly regarded multi-cultural advertising agencies in the country with clients including Procter & Gamble, McDonald’s, American Airlines, General Mills and Toyota.
- The Asian Marketing Panel – moderated by Nita Song, President and COO of IW Group and board member of the Asian American Advertising Federation.
- The AHAA Research Presentation – Carlos Santiago will present results from several primary research studies undertaken recently by AHAA, The Voice of Hispanic Marketing.
- The Florida State University Center for Hispanic Marketing Communications – moderated by Sindy Chapa, the program’s associate director.
“We are proud to have assembled such a well-respected group of influential leaders in the multicultural marketing community this year,” said Cesar M Melgoza, Founder and CEO of Geoscape. "We have built this event over the past decade into one of the most important places for professionals interested in how to better leverage the nation’s fastest-growing and important ethnic groups. If you’re passionate about reaching multicultural consumers, then this event is the place to be.”
To register for this year’s summit, visit the New Mainstream Business Summit landing page on Geoscape.com.
About Geoscape:
Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is headquartered in Miami.