PHILADELPHIA--(BUSINESS WIRE)--WebLinc, the eCommerce platform and services provider for the fastest growing online retailers, today announced that its client Free People has won a Customer Engagement Award from Retail TouchPoints in the Social category. A total of 14 retail companies received awards this year for embracing technologies and strategies that promote brand engagement and overall customer satisfaction.
Working with WebLinc, Free People launched an online style community and iOS app in 2013 with the goal of deepening brand engagement and interaction with its customer base by empowering them to define and share their style. During the first week, the Free People app was downloaded 24,000 times, with 100,000 user sessions.
“As eCommerce sales continue to grow at breakneck speed, brands and retailers are recognizing the importance of perfecting their interactions with customers across all channels,” said Darren Hill, CEO and founder of WebLinc. “Free People is a perfect example of that brand and our ideal partner because they truly understand their customers and know what strategies will work best to engage them in order to provide the best experience possible.”
Winners were selected based on the following criteria: unique shopping/promotional offerings, customer engagement strategies, customer analysis, and technology innovation. A formal award presentation will take place at the National Retail Federation’s BIG Show in January 2014.
To learn more and experience the Free People app firsthand, download it here: www.freepeople.com/iphone-app. For more information on WebLinc, please visit www.weblinc.com.
About WebLinc
WebLinc is the eCommerce platform and services provider for the fastest growing online retailers. WebLinc’s modern, agile technologies and strategic expertise empower companies running global, omnichannel commerce operations, and enable retailers to consistently out-pace the competition. Based in Philadelphia with a satellite office in New York, WebLinc powers eCommerce sites for high-growth retailers including Nasty Gal, URBN’s Free People, Terrain and BHLDN, the U.S. Polo Assn., and Hello Kitty/Sanrio, among others. To learn more, visit www.weblinc.com, follow @WebLinc or call 215-925-1800.
