DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/64wmf5/travel_and) has announced the addition of the "Travel and Tourism in Germany to 2017" report to their offering.
Germany is one of Europe's leading travel and tourism sectors. The country has built a reputation on being a leader in terms of both leisure and business travel. Germany emerged from the financial crisis and subsequent European debt crisis relatively unscathed and its travel and tourism sector recorded growth during the review period (2008-2012). However, the growth was only marginal and many firms had to change their business strategies in order to remain profitable.
This report provides an extensive analysis related to tourism demands and flows in Germany.
Key Highlights
- Domestic travel by German citizens has been subdued due to difficult economic conditions. A large proportion of the country's working population suffered salary cuts, and many lost their jobs following the financial crisis. As a proportion of Germany's total employment levels, travel and tourism fell from 4.9% in 2011 to 4.8% in 2012.
- The German government has made efforts to promote inbound tourism. In April 2013, the German National Tourist Board (GNTB) launched a social media campaign: Youth HotSpots in Germany - Share the Moment at the 2013 Internationale Tourismus-Börse (ITB) in Berlin. At the core of the campaign is a smartphone app, Youth HotSpot, which will offer free Wi-Fi hotspots to travelers in Germany.
- With 82.7 million outbound departures in 2012, Germany is a key source of inbound tourism for other countries. Consequently, many countries are making promotional efforts in Germany.
- In 2012, Berlin was the most important hotel investment market with a transaction value of more than EUR500 million, followed by Frankfurt and Hamburg, which both saw around EUR200 million worth of investments in the same year.
- Car rental companies in Germany are facing setbacks due to the high price of petrol and diesel. As of August 2012, fuel prices in Germany hit an all-time high. Additionally, insurance is mandatory and included in the cost of rental. Such high prices can dissuade tourists from renting cars.
- TUI Germany's luxury tour operator brand, Airtours, recorded 31.0% year-on-year growth in revenue during the summer of 2012.
Key Topics Covered
1 Executive Summary
2 Market Overview
3 Tourism Flows
4 Airlines
5 Hotels
6 Car Rental
7 Travel Intermediaries
8 Tourism Board Profile
9 Airport Profiles
10 Company Profiles - Airlines
11 Company Profiles - HOTELS
12 Company Profiles - Car Rental
13 Company Profiles - Travel Intermediaries
14 Market Data Analysis
15 Appendix
Companies Mentioned
- Deutsche Lufthansa
- Air Berlin Plc & Co. Luftverkehrs
- Condor Flugdienst Gmbh
- Germania Fluggesellschaft
- Tuifly Vermarktungs
- Breidenbacher Hof
- Hotel Sofitel Berlin Gendarmenmarkt
- Rocco Forte Hotels Germany
- Grand Hotel Esplanade Berlin
- Adlon Kempinski Hotels Germany
- Sixt Se
- Europcar Germany
- Hertz Autovermietung
- Avis Budget Autovermietung & Co.
- Enterprise Rent A Car Germany
- Thomas Cook
- Der Touristik Frankfurt & Co.
- Tui
- Alltours Flugreisen
- Carlson Wagonlit Deutschland
For more information visit http://www.researchandmarkets.com/research/64wmf5/travel_and
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