MIAMI--(BUSINESS WIRE)--Readly offers online readers around the world the easiest way to read all the magazines they love whenever they want. The app for Apple, Android and Windows 8 devices, which launched November 12, delivers unlimited access to every magazine in the Readly catalogue for one low monthly price. Understanding that 31% of consumers in the U.S. own a tablet and 45% own a smart phone - numbers that are growing exponentially – Readly offers these consumers a fast, convenient way to read their favorite magazines, as well as providing publishers with new readers and an incremental revenue stream.
“Readly opens a new era in digital magazine publishing,” said Per Hellberg, CEO of Readly International. “For people like me who love magazines Readly will become a new best friend. With so many people taking advantage of the power and convenience of tablets and smart phones Readly also offers an entirely new source of readers to magazine publishers with no additional investment."
“Publishers in the US have responded positively to Readly,” Hellberg continued. “So much so, that we have the largest catalogue in the ‘all you can read’ segment with 139 titles.”
Convenient and Easy to Use
Readly is designed to be a natural extension of the print reading experience with an intuitively print-like interface that encourages readers to spend more time reading. Consumers can read their favorite magazines without the hassle of navigating to a separate app for each.
With access to unlimited titles in the Readly collection, including international magazines, readers will have the freedom to explore new magazines they might not normally purchase. For readers who save every issue or like to re-read old favorites, an extensive library of back issues is also available.
Outstanding Value
Readers have unlimited access to all of the magazines in the Readly catalogue for $9.99 per month, about the same cost as two magazines purchased at a newsstand. One subscription provides access to Readly on up to five different devices, allowing each family member to enjoy their favorite magazines and encouraging younger readers who prefer digital to paper. Tech support is provided at no additional cost and, with its free trial offer, consumers can explore the Readly experience with no obligation.
Cutting Edge Technology
Among the advances incorporated in Readly are high-resolution graphics and reader interactivity which enhance the reading experience. Readly optimizes graphics for each digital device ensuring a crisp, vibrant image on every platform. This technology, which has been successfully launched and market tested in Sweden, also allows readers to download magazines exceptionally fast, so they spend less time waiting and more time reading.
Among Readly’s other technological advantages, readers can easily bookmark articles. Sharing articles with friends is a simple, built-in process; and shopping is made more convenient because Readly links the advertisements in each magazine to the advertisers’ web sites to aid readers who are interested in buying, then easily returns them to the exact page they were reading.
Digital Partner to the Publishing Industry
With a deep understanding of the publishing and software industries, Readly has been designed to complement publishers’ existing digital channels while bringing unique, new benefits to the marketplace. Readly streamlines the digital publishing process by utilizing the same files that are already prepared for print versions of magazines. This efficient method allows publishers to expand their digital presence with no additional infrastructure.
Innovative analytics that are exclusive to Readly provide publishers with valuable data that can unlock new business and revenue enhancement opportunities. Its cloud-based back office system supports publishers’ business needs by providing a seamless system to update their publications around the clock.
Readly is privately owned, with no alliance to a specific publishing house or group of publishers. This independence provides benefits for readers and publishers alike. Titles in the Readly collection are selected because readers ask for them, while publishers have the assurance that their data will remain confidential and secure.
Publishers will also benefit from Readly’s marketing and social media campaigns that promote their magazines to new and untapped audiences around the world. Readly is an associate member of AAM (Alliance for Audited Media) and is working with AAM to finalize requirements for reporting and auditing circulation data.
“Interest in Readly among US publishers has been fantastic,” added Henrik Barck, Readly Co-Founder and VP Global Sales & Business Development, “we have forged agreements to add new titles to our catalogue almost every week. It is a clear endorsement of our business model and speaks to a marketplace that is primed for what Readly offers.”
About Readly
Readly is the new way of reading magazines on tablets and smart phones. Readly offers digital readers immediate access to unlimited magazines, allowing them an easy and simple way to read what they want, when they want for one low monthly cost.
Readly’s mission is simple: To be on the cutting edge of the digital magazine revolution. Our expert management team has more than 25 years of experience in the publishing, digital gaming, and broadcasting industries. Readly has headquarters in the United States and Sweden.
