CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nara Logics, Inc., a computational neuroscience company that provides personalization to deep Web data, today announced a new enterprise solution that will allow companies to license Nara’s web personalization platform. Nara’s first customer is Singapore Telecommunications Ltd., who will be plugging into Nara’s backbone via the Cloud for a new online food and dining guide, HungryGoWhere Malaysia, to provide personalized restaurant recommendations for their millions of users first in Malaysia, followed by Australia and Singapore. By licensing Nara’s platform, SingTel will be able to provide a personalized list of dining recommendations that are tailored to the unique tastes and preferences of their individual users.
“This announcement is indicative of both the technological capabilities of Nara’s platform along with a global trend towards building a more personalized web,” said Thomas Copeman, CEO and founder of Nara. “Nara is leading the way for Web 3.0 and we are proud to share the same vision with forward thinking companies like SingTel. This announcement is the first of many similar partnerships to come, as we look forward to licensing our cutting-edge technology and bringing web personalization to enterprises around the world.”
How Nara Works
Nara has built a “Neural Network,” a proprietary system of massive, parallel cloud computing servers that aggregate, analyze and re-index big data at Internet-scale by emulating human intelligence and computation based on modern neuroscience principals. Due to the advancement of Nara’s platform, the company is able to easily transfer and embed their technology into any existing system, regardless of geographical complexities.
Nara’s personalization algorithm works by combining what is right for you with where you are, computing recommendations all around you as you move through space. The platform leverages proprietary technology that helps you personalize and uncover your own, unique Digital DNATM. The more you use Nara, the more it understands your unique tastes and preferences to form a tailored list of restaurant recommendations. The partnership with SingTel to power HungryGoWhere Malaysia is Nara’s first foray into licensing its web personalization technology as an enterprise solution.
Nara and HungryGoWhere Malaysia
Integrated into the HungryGoWhere Malaysia platform, Nara’s technology will provide local foodies with a tailored list of dining recommendations from over 35,000 restaurants throughout the country. New users will see a short list of taste survey questions to get them started with building their Digital DNA including favorite cuisine type, restaurant type, and preferred price range. As users continue to input their likes and dislikes on the site, Nara will automatically modify and filter its suggestions for heightened discovery that match their growing Digital DNA profiles. For tourists visiting the country, Nara’s algorithm will also help HungryGoWhere Malaysia users find personalized restaurant recommendations that are nearby by using advanced geo-location technology.
“The integration of personalization into HungryGoWhere Malaysia is significant in acquiring, engaging, and retaining users who want to find restaurant venues that are most relevant to them,” said Loo Cheng Chuan, Head (Local Life) of SingTel’s Digital Life division. “We see web and search personalization as the future, and are excited to work with a company like Nara, who is heavily invested in the global growth of Web 3.0.”
About Nara Logics, Inc.
Nara Logics, Inc. is a computational neuroscience company and Web Personalization Provider. Nara's cloud-based neural network and predictive analytics engines transform both deep Web and proprietary data sets into next generation business intelligence at Internet-scale.
Based in Cambridge, Mass., Nara was founded in 2010 by Thomas Copeman and built under the leadership of noted MIT neuro-computer scientist Dr. Nathan Wilson. The company completed a $7 million Series A round in 2012. Beyond its enterprise solutions, find Nara's current consumer applications at www.nara.me and on social channels at: www.twitter.com/nara__me and https://www.facebook.com/www.nara.me.
About SingTel
SingTel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia and Africa with 468 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, the Philippines and Thailand. It also has a vast network of offices throughout Asia Pacific, Europe and the United States.
About HungryGoWhere
The HungryGoWhere brand focuses on a variety of food and beverage establishments including restaurants, bars, pubs, etc. Through desktop and mobile application platforms, HungryGoWhere Malaysia serves as a digital dining guide specifically for the Malaysian market. The platform features blogger and food critic recommendations as well as reviews of eateries uploaded by users. Through personalised recommendations the portal can suggest places to eat based on diners’ search habits. It allows searches by area, cuisine, price range and other features including maps, ratings and diner comments.
HungryGoWhere is a brand under Singapore Telecommunications Ltd (SingTel). HungryGoWhere Malaysia (www.hungrygowhere.my) is an expansion of the Singapore-based site (www.hungrygowhere.com). HungryGoWhere Singapore, which launched in 2007, is Singapore’s top online food destination, available on desktop, tablet and mobile devices. Widely respected and used by all food lovers, it has over 100,000 restaurant reviews and information on more than 15,000 establishments.
