PROVO, Utah--(BUSINESS WIRE)--Orabrush, Inc. announced CEO Jeff Davis is speaking today at ad:tech New York 2013, the largest digital marketing event of the year, held November 6-7 at Javits Center in New York. Davis is presenting alongside Ricky Ray Butler, CEO of Plaid Social Labs, at the breakout session, “B2C Video Marketing: The Key Driver to Online & Offline Sales Conversion.”
Attended by more than 10,000 marketing and technology professionals from all over the world, ad:tech New York 2013 has assembled some of the most notable speakers in digital marketing, including influential thought leaders from Facebook, Ford, GE, Microsoft, Nestlé, Yahoo! and SAP. In their session, Davis and Butler will share the fundamentals of online B2C video marketing, including how to use video to build brands, drive sales conversion and engage audiences long-term.
“It is thrilling for Orabrush to be represented among digital marketing’s best and brightest,” said Davis. “Through a combination of YouTube video production, optimization, online advertising and engagement, our reverse marketing model continues to predict product winners online, generate high levels of global awareness and deliver offline retailer growth – all at far less cost and in much less time than traditional methods. This approach has attracted demand from major brands and we look forward to working together to run their products through our model.”
In 2009, Orabrush began marketing its tongue cleaner on YouTube and quickly became an online phenomenon, eventually leveraging more than 40 million views into worldwide distribution in 25 countries. This year, the company replicated its YouTube marketing expertise to already drive more than $2 million in online sales for Orapup, the first tongue cleaner to beat bad dog breath. At more than 8 million views, the Orapup YouTube channel currently has more views than established pet brands Pedigree and Purina combined.
“Changes in content programming for ad:tech New York 2013 offer breakout session attendees a richer level of content and speakers with deep symbiosis,” said Paul Treanor, content director of ad:tech New York. “This presentation is an ideal example of strong brands and industry leaders coming together to share best practices and solutions to digital marketing challenges.”
Orabrush has collaborated with Butler’s Plaid Social Labs, one of the larger boutique agencies focused on working with YouTube celebrities, which has also run successful campaigns with Procter & Gamble, Sony and Ubisoft. Prior to joining Orabrush as CEO in October 2010, Davis was an executive at P&G and led global businesses and worked in six different product sectors.
About Orabrush
Orabrush, Inc. is a new media e-commerce brand builder. The company leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products. Using its “reverse marketing model” with YouTube, the company has delivered unprecedented results in awareness and conversion driving online to offline sales with its line of oral care products (www.orabrush.com), including the Orabrush tongue cleaner; the Orabrush tongue foam powered by Orazyme; and the Orapup dog breath brush (www.orapup.com). Backed by True Ventures and 2x Consumer Product Growth Partners, Orabrush’s products are sold in 25 countries, 75 retailers and more than 30,000 retail stores globally.
