BOSTON--(BUSINESS WIRE)--Equity Office and Blue Outdoor are pleased to announce the pink illumination of Boston’s South Station to support Breast Cancer Awareness Month. In conjunction with the Philips global illumination relay, the façade of Boston’s largest transportation hub will be lit with pink LED lights on October 13th and 14th and intermittently throughout the month.
Philips’ Pink Around The World Campaign will illuminate approximately 100 landmarks globally and 12 sites in Boston. Blue Outdoor and Equity Office are thrilled to add Boston’s South Station to the campaign to raise awareness of the importance of early detection and regular screening and to help aid in funding international breast cancer research. The lighting is designed by Philips Color Kinetics, a division of Philips specializing in dynamic LED lighting systems. The digitally controllable LED lighting system has the capability of producing custom light shows from a palette of more than 16 million colors.
Buildings involved:
| Atlantic Wharf |
| Bank of America Pavilion |
| Boston Convention & Exhibition Center |
| Hyatt Regency Cambridge |
| Prudential Tower |
| South Station |
| Design Museum Boston Street Seats |
| TD Garden |
| W Boston Hotel |
| Philips Color Kinetics Headquarters |
| 5 Cambridge Center (interior) |
| Patriot Place |
The first phase of South Station lights was installed in April of 2013, and the full installation is expected to be completed in early 2014. Sponsorships to illuminate South Station throughout the year are available for advertisers through Blue Outdoor (www.blueoutdoor.com). Advertisers interested in taking advantage of Blue Outdoor’s South Station illumination offering should contact Blue Outdoor at 212.759.0200 or email marybeth.bognar@blueoutdoor.com for additional information.
Equity Office is one of the largest commercial property owners in New England with more than 9.5 million square feet of space in the region, and is an affiliate of The Blackstone Group, a pre-eminent global equity firm providing significant financial strength and long term stability. Blue Outdoor, a New York Based outdoor advertising company, boasts over 7000 advertising faces located in 26 states. Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Follow #LightItPink on Twitter or go to: http://www.philips.com/e/breastcancerawareness/
