DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/3xs4zr/paytv_and_ott) has announced the addition of the "Pay-TV and OTT Video Services in Central and Eastern Europe: Forecasts and Analysis 2013-2018" report to their offering.
The author expects the number of traditional pay-TV households (cable, IPTV, pay DTT and satellite) in Central and Eastern Europe to increase by 10.2% to 79.9 million in 2018, driven by take-up in the large but poorly penetrated countries of Russia, Turkey and Ukraine.
The pay-TV market is evolving, and the boundaries between pay-TV services and those that are free to air (FTA) are increasingly blurring. Our forecasts take a holistic view of the market in Central and Eastern Europe (CEE), and include paid-for OTT video as well as traditional pay-TV services.
This report provides:
- forecasts for the number of pay-TV households, services (both primary and secondary), spend (split into linear and on-demand) and average spend per subscriber (ASPS)
- split by platform: cable (all cable, analogue and digital), IPTV, pay DTT, satellite, pay analogue terrestrial and OTT services
- forecasts based on the following countries and regional groupings: the Baltics, Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Turkey and Ukraine, the 'rest of Central and Eastern Europe'; and Central and Eastern Europe as a whole
- top-level overviews of the key countries in the region (Czech Republic, Hungary, Poland, Russia and Turkey)
- recommendations for traditional pay-TV operators, and content owners and aggregators.
Forecasts are also provided for:
- 3 countries (Estonia, Latvia and Lithuania) - modelled collectively as 'the Baltics'
- 10 countries that are modelled together as the 'rest of Central and Eastern Europe'
- Central and Eastern Europe as a whole.
Data coverage
The Excel data annex provides detailed 5-year forecasts of the following KPIs in the pay-TV and OTT video services market in Central and Eastern Europe.
Countries Covered:
- Bulgaria
- Czech Republic
- Hungary
- Poland
- Romania
- Russia
- Turkey
- Ukraine
For more information visit http://www.researchandmarkets.com/research/3xs4zr/paytv_and_ott
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