DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/lwbs9q/united_kingdom) has announced the addition of Canadean Ltd's new report "United Kingdom Cider Market Insights 2013" to their offering.
The Hot Summer Raises The UK’s Cider Market Growth
The outlook for ciders has been dramatically improved now that the threat from minimum pricing has been removed. Government estimates suggested that the cider market would nearly be halved if the policy was introduced.
The arrival of Carling and Somersby is another factor that should boost the market. The marketing investment should raise the noise level of the category and improve its profile. The involvement of Molson Coors, Carlsberg and recently Fullers is an endorsement of the future prospects of the category.
The key segment movement in 2012 was the rise of flavored cider, which has now overtaken the pear segment to make up around a tenth of the market. The launch of Stella Cidre pear and Strongbow Pear more than compensated for the fall in other branded pear offerings and pear share did increase last year, standing at almost 9% of the market. Apple continues to dominate but has dropped to little more than 80%. Until recently the market was split between the dry apple ciders popular in the West Country and the sweet apple ciders enjoyed in the North East. The dry ciders make up the bulk of sales.
The arrival of Kopparberg reignited the pear segment (or what industry purists would call perry) and its success prompted Magners, Bulmers, Stella Cidre and Strongbow among others to introduce pear variants. When Kopparberg began to enjoy phenomenal success with other flavors, the big players followed suit culminating in the jump in flavored ciders in 2012.
Publication Overview
Comprising of textual analysis and data tables, this in-depth and exclusive country report provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavoured). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
Key Topics Covered
Section 1 Market Update
- Key Facts
- Market Commentary
- Brands
- Industry Structure
- Packaging
- Channel Analysis
- Legislation And Taxation Tables
- Pricing Tables
- Data Tables
Section 2 Brewer Profiles
Companies Mentioned
- Aspalls
- Aston Manor Brewery
- Brothers Drinks
- Candc Group
- Gaymers Cider
- H Weston And Sons
- Heineken UK (Hp Bulmer)
- Kopparbergs Cider
- Merrydown (Shs)
- Thatchers Cider
- Wm Magners
For more information visit http://www.researchandmarkets.com/research/lwbs9q/united_kingdom
Source: Canadean Ltd
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
