DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/w5wdbk/us_experiential) has announced the addition of the "US Experiential Luxury Report 2013" report to their offering.
The Ultimate Guide to the Luxury Consumer Market for Experiences
Unity Marketing's Experiential Luxury Report 2013 is the ultimate guide to the U.S. market for luxury experiences. This report focuses on the buying and spending habits of the nation's affluent households - the top quintile or 20 percent of U.S. consumer households - of high-end or luxury products and services.
The Experienital Luxury Report examines consumers' buying behavior and spending habits related to luxury experiences, specifically:
- Travel
- Fine dining
- Physician services
- Spa and beauty services
The report contains details on four luxury experiences and services bought by affluent consumers,including annual spending and details of the types of services bought. Particular depth in travel purchases is contained in the report.
Guides luxury marketers to shifts and changes in their target customers' attitudes and consumer behavior
This report provides vital data about what luxuries affluents are buying, how much they are spending, where they are making their purchases and what brands they favor. This report provides invaluable information about the mindset, attitudes and spending habits of the affluent consumers that luxury marketers target. This is not just report about people with high incomes, but affluents who buy luxury goods and services.
A special feature in Unity Marketing's Experiential Luxury Report 2013 is a psychographic profile of five key types of luxury consumers.
These include:
- X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living;
- Butterflies, the most highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world.
- Luxury Cocooners who are focused on hearth and home. They spend most of their luxury budgets on home-related purchases;
- Aspirers, those luxury consumers who have not yet achieved the level of luxury to which they aspire. They are highly attuned to brands and believe luxury is best expressed in what they buy and what they own.
- Temperate Pragmatist a newly emerged luxury consumer who is not all that involved in the luxury lifestyle. As their name implies, they are careful spenders and not given to luxury indulgence.
For more information visit http://www.researchandmarkets.com/research/w5wdbk/us_experiential
