DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/73nnw5/emerging) has announced the addition of the "Emerging Opportunities in the Debit Card Market in Colombia: Market Size, Industry Drivers and Consumer Trends" report to their offering.
The report provides market analysis, information and insights into Colombia's cards and payments market, including:
- Current and forecast values of Colombia's cards and payments industry includes debit cards
- Comprehensive analysis of the industry's market attractiveness and future growth areas
- Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
- Comprehensive analysis of consumer attitudes and their buying preferences for cards
- Competitive landscape of Colombia's cards and payments industry
Emerging Opportunities in the Debit Card Market in Colombia: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the financial services industry covering the debit card market in Colombia. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of debit cards in Colombia. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Colombian cards and payment industry.
Key Topics Covered:
1 Introduction
2 Market Attractiveness and Future Prospects of Card Payments Industry
3 Analysis of Colombian Payment Cards Market Drivers
3.1 Macroeconomic Fundamentals
3.2 Infrastructure Drivers
3.3 Business Drivers
3.4 Consumer Drivers
3.5 Regulatory Framework
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.2 Consumer Preference
4.3 Online Buying Behaviour
4.4 Preferred Payment Methods
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.2 Debit Cards Category Share
6 Strategies Adopted By Key Operators
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
7 Market Size and Growth Potential of Card Payments Industry
8 Company Profiles, Product and Marketing Strategies
8.1 Banco Davivienda
8.2 BBVA Colombia
8.3 Banco de Bogota
8.4 Banco de Occidente
9 APPENDIX
For more information visit http://www.researchandmarkets.com/research/73nnw5/emerging
