PARIS--(BUSINESS WIRE)--Beyond devices and connections, the pace is just as fast for
mobile services. The addiction of users to mobile broadband and Internet
is quite amazing. The figures speak for themselves, often at the billion
level mark. Almost half the population of the planet uses mobile
communications… There were a total of 3.2 billion mobile subscribers in
2012… … 7 billion connections were made in 2012 and 10 billion are
expected by 2017… More than 100 million tablets were sold in 2012… And
the same year, 5.1 billion SIM cards were shipped. Mobile applications,
based on the combination of identification and transaction services, are
opening new business opportunities in nearly all sectors of life and
business.
The 2013 annual CARTES, Secure Connexions
Event will be held from 19 to 21 November 2013. In its “mobile payment “
and “Smart shopping” areas, this world leading and annual exhibition
intends to focus on innovations and advanced technologies already
conceived to meet users’ expectations of secured mobile payments. The
conference “Your future is mobile: Trust it!” chaired by Sirpa Nordlund,
Executive Director of Mobey Forum, will highlight the latest
developments.
Mobile payment
The power of mobile introduces a disruptive
transformation in financial services. As convenience and
user-friendliness are the main benefits expected by users, NFC is a key
enabler of mobile payment. Mobile devices that enable tap-and-go
payments through Near Field Communication (NFC) technology are starting
to achieve widespread penetration. The development of mobile payment
strategies is still dependent on the confidence of customers, especially
regarding payment services. Users need to be fully convinced that their
personal bank details are securely kept and managed by their mobile
device. In mobile payment as a whole, differences appear according to
the type of market. In mature markets, mobile payments generally apply
to purchases of goods and services from online or proximity sales points.
In emerging markets, mobile transactions are a financial service provided to unbanked populations and generally relate to peer-to-peer money transfers. In both cases however, mobile payment is the result of the high degree of penetration of mobile devices.
Did you know ?
Advanced Info Service Plc.
(AIS), the largest telecom operator in Thailand, is currently
providing a NFC SIM card enabling a mobile phone to be used as an
e-purse to pay for public transportation and goods in Bangkok. Service
users can also directly top-up credit on their SIM card and check both
their balance and transaction history using their mobile phones.
NFC projects in the mobile payment space are being introduced to the market in Europe as well. Telefónica Germany recently introduced its O2 Wallet enabling the storage of virtual credit cards and other apps. For the wallet service, Giesecke & Devrient is providing both the multi-application NFC SIM cards and the TSM (Trusted Service Management) service.
Security is key, SIM is the key
In this tremendous social
shift, customers’ trust matters a lot. The players of the mobile
ecosystem therefore are committed to providing seamless security and
safety to citizens, businesses and social entities generally, whatever
the final service to be delivered. Most mobile devices can store
personal data, photos, working documents, mail and content. Security is
the cornerstone of mobile business, from digital identity to financial
transactions and from health to education. The challenge is sizeable as
users are exposed to a wide range of risks: ID theft, transaction
repudiation, communication interception or breach of privacy…
In
the face of the ever-growing complexity of the mobile ecosystem, the SIM
(as in ‘Security, Identity, Mobility’) UICC card stands out as the
technology best able to fulfill security and trust requirements. Its
inherently secure components provide a safe execution environment
enabling functions such as the generation of security keys or the
legally binding certification of digital signatures. Thanks to the SIM
and whatever the device (handset, smartphone, tablet), users can make
use of mobile services with the same high level of confidence that they
have shown over the years to their mobile phone thanks to the SIM.
A focus on mobile market opportunities in health
The mobile
industry is now addressing a large range of socio-economic domains. One
in particular is worth noting: health. Although the potential benefits
of mHealth solutions have been widely discussed for over a decade, until
recently the market never emerged from the trial phase. The
commercialization phase is opening now and according to
Research2guidance the mHealth market is expected to reach $26 billion in
2017.
Not only are consumers taking advantage of mobile devices to manage and improve their own health, so are healthcare professionals. A significant number (15%) of mHealth applications are primarily designed for them. These include CME (Continued Medical Education), remote monitoring and healthcare management applications. 97,000 mHealth applications are currently available in major app stores, 42% of which are fee paying.
Data privacy
Orange France and Morpho recently announced
the creation of the world’s first mobile identity management system for
the healthcare sector, extending existing health card solutions and
enabling secure access to patient data anytime, anywhere and on any
mobile device.
With more and more traditional healthcare providers joining the mobile applications market, the business models will broaden to include healthcare services, sensors, advertising and drug sales revenues.
Mobile markets are limitless and trust is the portal to a never-ending list of business opportunities and applications. To adopt them, the last word will as usual be that of users, consumers and citizens…
Isabelle Alfano, Director of the Cartes Secure Connexions Event 2013, will be happy to answer any questions. Please do not hesitate to contact us.
Stay in touch in real-time and get the latest news on the trade show:
- visit the Internet site: www.cartes.com
- follow us on Twitter «@_cartes » and use #cartes2013
- join the CARTES Events group on Linkedin:
- http://www.linkedin.com/groups?home=&gid=4266291&trk=anet_ug_hm
- download the MyCARTES mobile application
- Join the CARTES Facebook Community
About CARTES Secure Connexions Event 2013:
CARTES
Secure Connexions Event 2013 will be held from 19 to 21 November 2013 at
the Paris-Nord-Villepinte expo centre. It is the world leading event
dedicated to secure payment, identification and mobility solutions.
With
137 countries represented, 435 exhibitors and 140 conferences attended
by international experts, CARTES Secure Connexions is the key trade show
for all players in this fast-moving market. In 2013, at the 28th CARTES
show Brazil will take centre stage.
