SCOTTSDALE, Ariz.--(BUSINESS WIRE)--MRG, the market leader in the Video and Media ecosystem for more than 20 years, has released its latest report, Recommendation Engines Usher in the Personalized TV Experience.
TV program guides have evolved from the basic TV guides to interactive program guides (IPGs) with TV program schedules, expanded metadata, VOD recommendations and banner ads. The next evolutionary step is to the personal program guide (PPG) that delivers personalized TV schedules and VOD recommendations, multiscreen access, TV control and advertisements.
MRG believes that growth of TV multi-taskers, defined as people using a second screen to view or control content related to what they are watching on TV, will be the primary users of PPGs, and will spur continued use and development of recommendation engines. There are approximately 36 million mobile device owners (14% of U.S. 13+ adults) that use smartphones and/or tablets with TV programs being watched. This TV multi-tasking behavior is expected to grow to 114 million (54% of 13+ adults) users in the U.S. by 2017.
"Our forecasts and the growth of on-demand titles, or 'items' viewed, illustrate the impact recommendation systems will have on the TV industry," said VP Norm Bogen. "Recommendation engines will control our TV viewing behavior and customer satisfaction. They will be instrumental in attracting new service subscribers, and will allow providers to expand advertising revenue and optimize profitability. Recommendation systems will usher in the new personalized TV experience."
MRG's report details how recommendation engines work. Primary data documents current viewer behavior and future preferences regarding video content discovery. The report outlines how recommendation systems will help evolve from today’s IPGs to the intelligent PPGs of tomorrow. Multi-year forecasts predicting the adoption of TV multi-taskers and mobile video users are presented, as is a forecast projecting a baseline volume of on-demand video items selected by U.S. consumers.
About MRG
Founded in 1990, MRG is headquartered in Scottsdale, Ariz., with offices in Washington, Chicago and the U.K. MRG provides video and media market analytics and industry intelligence of new technologies and strategic consulting services for its clients. At the core of MRG’s value proposition is a focus on aiding its clients in identifying and mitigating risks, strategically assessing new market opportunities and identifying potentially disruptive technologies.
Contact Elaine Potter at elaine@mrgco.com.
