TORONTO--(BUSINESS WIRE)--In 1963, Vidal Sassoon’s iconic bob and five-point cut set new standards in hairdressing, igniting a movement in women worldwide to emulate the iconic look. Fifty years later, Vidal Sassoon Pro Series is celebrating the milestone anniversary of the dynamic haircut that women worldwide still covet today.
The shape of the cut gave women the freedom to maintain a fashion-forward yet low-maintenance hairstyle, a key element responsible for its widespread adoption. Vidal’s philosophy that “everybody should have great hair” lives on today in the new Vidal Sassoon Pro Series collection of products that offer quality results while being priced affordably for real life style.
“As someone who trained at Vidal Sassoon, the bob is a very important haircut to me” says Vidal Sassoon Pro Series Fashion & Celebrity Hairstylist Ambassador, Ben Skervin, who trained at the Vidal Sassoon Academy in London. “It was the second haircut that I ever learned to do. The line had to be so sharp– it took quite a few months to master.”
To further celebrate the anniversary and the genius of the bob’s design, Vidal Sassoon Pro Series has launched the “Show Your Genius” Facebook contest inviting fans to share a “selfie” of their best hairstyle for a chance to win $1,000, a vintage accessory and a year’s supply of Vidal Sassoon Pro Series products to complete the perfect head-to-toe look. To participate, simply upload a “selfie” to the Vidal Sassoon Pro Series Facebook page for a chance to win. Fans will submit their best hairstyle from now until June 18, 2013, and then have the opportunity to vote on the top looks.
About Vidal Sassoon Pro Series
Vidal Sassoon Pro Series is perfected by experts and deeply rooted in our founder’s expertise and original vision that all women should have good hair. This affordable, salon-inspired line provides women with everything they need to personalize and create beautiful looks at home. The new line offers five care and styling sub-collections, one styling and finishing collection and an at-home colour kit available in 18 exceptionally vibrant shades. Vidal Sassoon Pro Series is available at mass retailers. For more information, visit www.vidalsassoon.com
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
