NEW YORK--(BUSINESS WIRE)--Birchbox, the discovery retail company changing the way men and women shop, today unveiled a new global brand identity that reflects the growth and evolution of the Birchbox business, along with new site improvements to further fortify its discovery platform and ecommerce offering.
Birchbox boasts a chic new look and feel that better complements the magic of the Birchbox experience, and the sophistication, fun and authenticity of the brand. With a new logo, bold colors and fonts, and vivid lifestyle imagery across the site, Birchbox.com has truly transformed into a lifestyle destination reflective of the brand’s goals and personality. The Birchbox subscription box design has also been updated to reflect the overall brand revamp.
“Our vision from day one was to revolutionize the shopping experience by creating a discovery retail platform that provides consumers with the content and experiences needed to make informed, value-oriented purchasing decisions,” said Katia Beauchamp, Co-CEO and Co-Founder, Birchbox. “We set out to build a brand identity that reflects the 360 degree Birchbox experience, our brand personality and discovery retail vision, and couldn’t be more thrilled to continue growing Birchbox with our new look and feel.”
In addition to the stylistic changes made with the branding revamp, Birchbox has also made key updates to the site experience, including:
- More personalization. Additional questions have been added to subscribers’ beauty and grooming profiles that allow Birchbox to send even more of what customers want, and fewer of what they don’t, in monthly subscription boxes.
- Improved Search. Birchbox’s product search algorithm has been updated to deliver better results and help customers more seamlessly find what they’re looking for from across the more than 2,500 skus on the site.
- Favorites Feature. The new Favorites Feature allows Birchbox customers to add products to their favorites list and shop from that list.
- More Ways to Discover. Birchbox expanded its Bonus Shop for both men and women, which means more opportunities to add additional products and product samples to full-sized ecommerce orders, to keep the 360 discovery cycle alive throughout the month.
Birchbox was built on the idea that product discovery should be fun, easy, and personal. In three years, the company went from testing the concept in 2010 with a group of 200 customers to today serving more than 400,000 in four countries, with full lines of women’s beauty and men’s grooming boxes, a best-in-class online shop and a Website packed full of engaging product reviews, how-to’s and lifestyle content.
About Birchbox
Launched in 2010, Birchbox is the leading global discovery commerce platform for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 300,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 400 top brands such as Kiehl’s, Laura Mercier and Stila. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit www.birchbox.com, or follow us on Facebook and Twitter and YouTube and our blog.
