DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/p6gzbk/uk_travel_and) has announced the addition of the "UK Travel and Tourism Online Intelligence Report" report to their offering.
What's shaping online travel and tourism?
The key insights of this report are as follows:
- The financial crisis of 2008 has made the staycation' trend a key feature of UK travel and tourism landscape, facilitating the growth of search impression volume in key markets such as cottage holidays, coach holidays, as well as short and city breaks.
- Travel price aggregators lead the organic click share index in seven of the top ten travel and tourism sub-verticals. These include the high volume keyword markets flights and hotels as well as coach holidays, short and city breaks, villa holidays and coach holidays sub verticals.
- TUI leads the highly prized generic keyword market for holidays with its Thomson brand. When we factor in their all inclusive brand First Choice this gives the group a collective organic click share of 31.65%.
- Google is reshaping the search engine results pages (SERPs) for key location terms such as hotels in London and hotels in Paris. High positions within these listings are partly dependent on the quality of the reviews posted by customers.
- Virgin Atlantic leads our social score card index; however, this is only marginally ahead of both Thomson and Thomas Cook. This is indicative of the fact that all these brands are deploying a well co-ordinated social media strategy and all view the channel as a key part of their online activity.
- British Airways and Thomas Cook have the most holistic Facebook and Twitter presence in which they have the largest audience that is both consistently and positively engaged.
What questions do we answer?
- Who are the market leaders?
- Which keywords are driving market visibility?
- What are brands doing to achieve maximum market share?
- How are brands using social media to acquire customers?
Key Topics Covered:
Introduction
Executive Summary
Search Volume and Click Share Analysis
Holidays
Flights
Hotels
All-Inclusive and Package
Cottage Holidays
Short and City Breaks
Villa Holidays
Ferry Holidays
Ski Holidays
Coach Holidays
Social Media Exposure
Companies Mentioned
- British Airways
- Thomas Cook
- Thomsom
- Virgin Athlantic
For more information visit http://www.researchandmarkets.com/research/p6gzbk/uk_travel_and
