LOS ANGELES--(BUSINESS WIRE)--UberMedia, a leading independent developer of mobile applications and mobile advertising solutions, has launched UberAds. UberAds analyzes public social media signals to derive consumer intent – such as interest in buying a car, running, shopping, music – and combines that with geo-location and dynamically created ads to deliver significantly superior results. UberAds technology can deliver timely and useful advertisements to targeted consumers across multiple screens. UberAds turns intrusive advertising into invited advertising.
With this formula, UberAds has already delivered superior results – more than three times the industry average* – for big brands such as Nike, Universal and Lancome as well as TV networks, sportswear retailers, consumer electronics, e-commerce brands and major motion pictures.
“In 1998, I saw a problem with Internet advertising effectiveness, and we invented pay-per-click bidded advertising, which now accounts for the majority of Internet monetization,” said Bill Gross, CEO of UberMedia. “Today, I see the same problem with mobile advertising effectiveness and we have invented UberAds, which is set to do the same thing for mobile.”
UberAds is launching at a time when the market is rapidly growing but mobile ad effectiveness is being questioned. Mobile advertising will be a $7.29 billion business this year, according to predictions by eMarketer, and U.S. advertisers are projected to devote $27.13 billion to mobile advertising in 2017**.
“Transparency in any advertising campaign is critical to its success,” said Gladys Kong, General Manager and CTO of UberMedia. “UberAds improves campaign effectiveness and performance by offering actionable insights in its unique real-time analytics dashboard and by performing continuous optimization in real-time.”
* The industry average CTR for mobile banner advertisements is 0.88 percent, according to DG MediaMind, 2012 Global Benchmark http://www2.mediamind.com/Data/Uploads/ResourceLibrary/2012_Global_Benchmarks_Report_DG.pdf (page 10 of report)
** eMarketer, March 2013, http://www.emarketer.com/Article/Facebook-See-Three-10-Mobile-Display-Dollars-This-Year/1009782
About UberMedia
UberMedia is a leading independent developer of feature-rich mobile applications and dynamic advertising solutions. UberMedia’s platform UberAds, is a mobile advertising network that combines social signals and location to derive consumer intent to deliver timely and useful advertisements to consumers, across all devices – yielding dramatically superior results by turning intrusive ads into invited ads. In 2012, UberMedia was ranked #16 in The Wall Street Journal's Top 50 Start-ups and was listed as one of Fast Company's “50 Most Innovative Companies.” UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies. For more information, please visit ubermedia.com.
About Bill Gross
Bill is the founder and CEO of Idealab, a technology incubator in Southern California. One of Bill’s previous Idealab companies, GoTo.com (subsequently renamed Overture Services), launched the first bid-based, pay-per-click search engine technology which helped power the profit behind the world’s most popular search engines. Overture was acquired by Yahoo! in 2003 for $1.6 billion.
