LITTLE ROCK, Ark.--(BUSINESS WIRE)--Vestcom, the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry, today announced its total-store health and wellness program, healthyAisles®, has grown a dramatic 628 percent since its inception in 2008. With health marketing today being a critical component of success for food and drug retail chains, healthyAisles has become the retail industry’s largest nutrition program and the standard for incorporating health and wellness information into shelf tags, shelf strips, signage, circulars, websites, mobile applications and other marketing channels.
The robust healthyAisles suite of solutions, encompassing the center store, fresh foods and the vitamin, mineral and supplement category, powers nutrition programs in 4,800 U.S. stores spanning 49 states. Twenty-three chain retailers use the program, and several more chains are in the process of launching healthyAisles. As a strategic partner with the USDA, Vestcom is the retail industry expert in managing FDA and USDA criteria. Vestcom owns and maintains its databases, which are constantly updated with new product information to ensure that healthyAisles offers retailers extremely current accurate updates for their nutrition programs. In addition, Vestcom is the only nutrition information provider that offers complete execution of in-store communication media for an end-to-end solution.
Vestcom will provide demonstrations of the benefits of healthyAisles at the 2013 Health and Wellness @ Retail conference from May 29-June 1 at the JW Marriott San Antonio Hill Country Resort in San Antonio, Texas. Developed in accordance with U.S. Food and Drug Administration guidelines, healthyAisles merges planogram and pricing data with nutritional guidelines in an easy-to-understand, eye-catching format at the shelf edge—all marketed under a retailer’s brand. The healthyAisles suite includes the following solutions:
- healthyAisles Center Store: 24/7 coverage at the shelf edge for retailer-selected nutrition attributes that allows shoppers to make better choices and retailers to create wellness-themed events and cross-promote food and drug products. The program includes FDA, USDA, allergen, lifestyle and condition-focused attributes, such as organic, gluten free, heart healthy and carb aware.
- healthyAisles Fresh Perimeter: Ties store perimeter categories to center store program, including fruits, vegetables, meats and seafood.
- vitaAisles™: The only program of its kind that provides meaningful guidance in the vitamin, minerals and supplements section by assessing products in accordance with FDA policies.
“Increasingly today, shoppers expect their supermarkets and food and drug retailers to help them make healthful decisions for their families. We are thrilled and honored that so many retailers have chosen healthyAisles to educate and engage shoppers at the shelf edge,” said Anissa Buckley, vice president of health and wellness solutions for Vestcom.
About Vestcom International, Inc.
Little Rock, Ark.-based Vestcom is the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry—delivering proven results and influencing shopper behavior at the point-of-decision for the nation’s top retailers and their suppliers, processing more than 2 billion price/promotion updates per week through its nine production facilities located across the United States. Vestcom’s services benefit retail clients by reducing total cost of ownership, increasing retail sales and coordinating in-store execution with retailers and their brand partners. For more information about Vestcom visit www.vestcom.com.
