OMAHA, Neb.--(BUSINESS WIRE)--
| WHO: | Warren Buffett, CEO of Berkshire Hathaway (NYSE: BRK.A and BRK.B) and John Gainor, CEO of International Dairy Queen, Inc. | |||
| WHAT: |
Kick off the debut of the Dairy Queen(R) system’s new campaign, Fan Food. Not fast food.(TM) by serving the first ever S’mores Blizzard(R) Treat and enjoying the DQ(R) system’s new $5 Buck Lunch at Buffett’s favorite local DQ restaurant in Omaha, Neb.
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| WHERE: | 5302 South 72nd Street | |||
| Ralston, NE 68127 | ||||
| WHEN: | Monday, May 20, 2013 | |||
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5:30 to 6:30 p.m. |
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SATELLITE INFORMATION: |
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Monday, May 20 10:30 – 10:45 p.m. ET |
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- OR - |
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Tuesday, May 21 from 3:30 – 3:45 a.m. ET |
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High Definition C-Band Digital Feed |
| Gal17/10C |
| Uplink Freq: 6116 H |
| Bandwidth: 18 lower |
| Downlink Frequency: 3891 Vertical |
| Symbol Rate: 13.235 |
| Data Rate: 18.295441 |
| FEC: 3/4 |
| Format: 4:2:0 |
| MPEG 2/DVBS/QPSK |
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Trouble number during feeds: 201-807-0572 |
FOOTAGE AVAILABLE OF:
- Warren Buffett serving the first ever Dairy Queen S’mores Blizzard Treat to kick off summer
- John Gainor presenting Buffett with “DQ #1 FAN” jersey
About Fan Food. Not fast food. Campaign:
Created by Barkley, the Dairy Queen system’s agency of record, the Fan Food. Not fast food. campaign will launch on Memorial Day, the unofficial kick-off of summer. The campaign will come to life through all consumer touch points, including television, radio, print, in-store, online, social media and team member training.
About S’mores Blizzard Treat:
The Dairy Queen system will officially introduce the S’mores Blizzard Treat on June 1. A delicious blend of marshmallow filled chocolate bars, Honey Maid® graham crackers and signature DQ soft serve, the S’mores Blizzard Treat tested off the charts and will be available all Dairy Queen and DQ Grill & Chill® locations nationwide throughout August. The S’mores Blizzard Treat is a part of the national promotion for the S’mores Family, which includes the Royal™ Shake and Frozen Hot Chocolate treats.
About $5 Buck Lunch:
The DQ $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice for their $5 Buck Lunch of a ¼ lb. GrillBurger™ with cheese, 3-piece Chicken Strip Lunch or a Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard Treat, including the S’mores Blizzard Treat. Offers may vary In Texas.
About ADQ
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
