SAN FRANCISCO--(BUSINESS WIRE)--Stitcher, the mobile leader in on demand news, entertainment, sports and talk radio, today shared the results of a nationwide survey demonstrating an overwhelming preference for on demand viewing/listening to radio, television and movies among younger Americans. The survey also found that 57 percent of American adults believe that in five years, Americans will primarily listen to streaming radio options versus traditional AM/FM radio. The study surveyed 2,066 U.S. adults, and was conducted online by Harris Interactive® on behalf of Stitcher in April 2013.
The survey also found that students may be leading the shift to on demand and streaming media. More than 71 percent of U.S. adults who are students predict Americans will be primarily listening to streaming radio over AM/FM radio within five years. And, Americans aged 18-34 are far more likely to currently prefer to watch movies, television, and listen to music always or mostly on demand than their older counterparts.
“We’re relying on our smartphones and mobile technology now more than ever,” said Noah Shanok, CEO of Stitcher. “We’re a nation on the go, and we want access to our favorite radio shows and music at a time that’s convenient for us. With the latest advancements in streaming technology, apps like Stitcher put entertainment right at your fingertips.”
Additional survey findings include:
- 52 percent of 18-34 year olds who watch movies, prefer to watch always or mostly on demand
- 46 percent of 18-34 year olds who listen to music, prefer to listen always or mostly on demand; this demographic is more than twice as likely to listen to music on demand than 35-54 year olds (23 percent)
- 41 percent of 18-34 year olds who watch television, prefer to watch always or mostly on demand; this demographic is nearly twice as likely to watch television on demand than those 55 and older (21 percent)
- 81 percent of U.S. adults who prefer to watch the listed entertainment types (movies, TV shows/programs, music, news, sports) always or mostly on demand do so in order to watch/listen at a later date or time that is more convenient
- 68 percent of U.S. adults who prefer to watch the listed entertainment types always or mostly on demand do so because they can avoid commercials/advertising
An infographic illustrating the data from the survey is available here: http://www.stitcher.com/blog/?p=1279
Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Stitcher from April 12-16, 2013 among 2,066 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Lyndsey Besser at stitcher@sutherlandgold.com.
About Stitcher
Stitcher delivers personalized audio programming on demand, directly to your mobile device. Stream the latest in news, sports, talk, and entertainment anywhere without the need to synchronize content or depend on traditional radio programing. Stitcher is the easiest way to discover the best of over 15,000+ shows and live stations, with customized recommendations based on your listening activity. Stitcher is integrated with Ford, GM and BMW vehicles and has been downloaded over 9 million times. Stitcher is available for iPhone, iPad, Android, Kindle and Nook devices in the Apple and Google Play stores or at www.Stitcher.com.
About Harris Interactive
Harris Interactive is one of the world's leading market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll® and for pioneering innovative research methodologies, Harris offers proprietary solutions in the areas of market and customer insight, corporate brand and reputation strategy, and marketing, advertising, public relations and communications research. Harris possesses expertise in a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Additionally, Harris has a portfolio of multi-client offerings that complement our custom solutions while maximizing our client's research investment. Serving clients in more than 196 countries and territories through our North American and European offices, Harris specializes in delivering research solutions that help us - and our clients—stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
1 For the purposes of this study, this is defined as U.S. adults age 18-34.