SANTA MONICA, Calif.--(BUSINESS WIRE)--Fan Appz has added a suite of Twitter experiences to its real-time customer feedback platform. The new Twitter experiences make it easy for brands to engage with fans and followers on Twitter while collecting valuable customer and prospect feedback they can use to be better marketers.
“Our new Twitter experiences help brands drive meaningful engagement with their followers while they solicit, analyze and act-on real-time feedback,” said Jon Siegal, founder & CEO, Fan Appz, Inc. “They also help brands identify and inspire their most engaged and influential followers, an essential part of any high-impact campaign.”
Fan Appz’ new Twitter experiences include:
- Polls to solicit product preferences, desires and opinions
- Hashtag games for engagement, prediction and trivia
- Rewards to build loyalty and customer lifetime value
The new experiences can be run solely on Twitter or simultaneously on both Facebook and Twitter. They use hashtags to track consumers’ responses, selections and entries, and automatically feed collected data – including fans’ following vs. follower ratios – into Fan Appz’ pioneering Consumer Insights Hub. There, the data can be analyzed for actionable insights, and used to improve the targeting and personalization of all of a brand’s marketing efforts.
Fan Appz’ new experiences also help brands make the most of the new keyword targeting options in the Twitter Ads platform. By driving game play and engagement, they promote brand-related keywords and give fans a reason to tweet them. Using Twitter’s new keyword targeting, brands can then build on the original engagement with those fans, staying top-of-mind and building ongoing rapport.
Fan Appz’ new Twitter experiences provide a structured layer on top of Twitter that makes it easy to gather followers’ feedback, product preferences and even future purchase plans – actionable insights that brands can use to tailor their marketing campaigns via Fan Appz’ Marketing Integration Solutions.
“While listening platforms invest in semantic and sentiment analysis, we’re offering a structured, simple and effective way to gain actionable insights about your fans and followers, and then quickly put those insights to work,” Siegal added.
For example, a retail client used Fan Appz to ask fans which products they most wanted to receive as gifts, and got 22,000 responses. The client used that feedback to create a multi-channel marketing campaign – including email marketing, advertising and website and in-store promotions – that drove a significant increase in holiday sales.
About Fan Appz, Inc.
Fan Appz helps brands convert fans into customers, and turn good customers into great ones. Our Personalized Marketing Platform makes it easy to grow, engage, learn about and convert your audiences, starting with compelling social experiences that drive engagement. With foundations in CRM software and Direct Marketing, our mission is to help brands use social data insights to improve the performance of all of their marketing efforts. Launched in 2010, Fan Appz is a Facebook Preferred Marketing Developer (PMD) based in Santa Monica, CA. To learn more, visit our site, Like us on Facebook and follow us on Twitter.
