DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Enhancing the Customer Experience: Insights and Life Science Supplier Rankings" report to their offering.
In a global economy, companies are forced to deal with the commoditization of goods and services, the challenge of differentiating offerings that appear similar to competitors' and the potential damage done when unhappy customers proliferate horror stories about a company's products or brand online. Building a good mousetrap no longer guarantees a steady stream of repeat business. Customers rule, and life science supplier companies are investing in ways to find out what the boss wants. Smart companies continually evaluate customer reactions to multiple touch points so they can offer the kind of experience that inspires customers to want to come back.
Here to help, BioInformatics LLC announces the release of Enhancing the Customer Experience: Insights and Life Science Supplier Rankings. The scope of this study spans the pre-purchase, product-usage and post-purchase experience with 25 life science supplier companies. We've asked 1,056 scientists to evaluate their supplier companies on customer touchpoints that occur during the time spent researching products, during the selection process and after the sale is made.
The following companies are evaluated in this study:
- AB SCIEX
- Agilent Technologies
- ATCC
- BD Biosciences
- Beckman Coulter
- Bio-Rad Laboratories
- Cell Signaling Technologies
- Corning Life Sciences
- EMD Millipore
- Fisher Scientific
- GE Healthcare
- Illumina
- Leica
- Life Technologies
- PerkinElmer Life Sciences
- Promega
- Qiagen
- R&D Systems
- Roche Applied Science
- Sigma-Aldrich
- Thermo Scientific
- VWR
- Waters
- Zeiss
If one of these companies is yours, you will be able to use this report to compare your performance against your competitors' and find out what's working and what's not. For example, is it easier to find products on someone else's website than it is on yours? Are you known to offer better promotions? How user-friendly is your product design? How clear are your instructions for use? Do scientists associate your brand with providing the breadth of line needed to support their experimental workflow? Do laboratories think post-sales support from your sales reps is on par with what other companies offer? As customers work their way through the process of doing business with you, there are key interactions that offer opportunities to delight or annoy.
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