DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Exploring the European Car Wash Market 2012" report to their offering.
Analysis of the commercial car wash market across nine European countries, including volume of car wash sites, number of wash occasions per year, value of the market and insight into strategic issues impacting the sector.
In 2012, the combined total value of the commercial car wash market in France, Germany, Ireland, Italy, Lithuania, Poland, Spain, Sweden and the UK was 4,712m. In the same year, there were 897 million commercial car washes and, on average, each registered vehicle is washed at a commercial site four times each year.
Make informed investment decisions by understanding the size of the car wash retail market and the nature of the competition within it.Formulate market share objectives for your company and assess performance using our value data segmented by channel and installation type.Develop superior strategies to those of your competitors by accessing information on their site numbers and marketing activities.
Germany is the most valuable car wash market in Europe due to a combination of a high car parc, car wash legislation and the country being less affected by the recession than most other European countries. German law prevents motorists from washing their vehicles at home, which greatly pushes up the value of the market.
The service station car wash channel is valued higher than either the standalone channel or hand wash channel in all countries apart from Poland, the UK and France. It is particularly large in Sweden, where it accounts for 84% of the total car wash channel market value.
Key Topics Covered:
OUTLOOK
DEFINING THE CAR WASH MARKET
EUROPEAN OVERVIEW
MARKET DRIVERS
- The aftermath of the economic recession has created new challenges for car wash retail
- The European new car market is unlikely to recover in all countries
- Car usage and fuel demand have been less resilient than usual
- Some European motorists have reported a reduction in average spend on their vehicle
- Although car wash installation investment is suffering, there are opportunities to improve wash numbers
- Site consolidation and occasional supermarket new builds still provide growth opportunities
- When selecting a car wash, price and wash quality are most important to motorists
- Environmental issues and hand wash sites impact the market
- Germany has the strictest car wash regulations in the region examined
- More environmentally friendly washing options are being developed
- The commercial hand car wash channel is growing in the UK and Ireland
- Consumers have more awareness of environmental issues surrounding car washing
MAJOR PLAYERS IN THE EUROPEAN CAR WASH MARKET
- Elephant Bleu
- Agip
- IMO
- Istobal
- Kärcher
- Otto Christ
- PKN Orlen
- Plaunu Pats
- ProntoWash
- Repsol Sprint Wash
- Ryko Italia
- Shell
- Statoil
- TOTAL
- Tammermatic
- WashTec
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