DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "IKEA Svenska Försäljnings AB in Retailing (Sweden)" company profile to their offering.
Ikea enjoys very strong brand loyalty amongst Swedish consumers, which is capitalised on by the company. Ikea continues to expand in Sweden both in terms of opening up new outlets and expanding existing outlets. Beyond this, the company focuses even more on environmental issues in logistics, transportation and various other areas, and on different mobile applications and consumer electronics products, which is something new for the company - these are built into the furniture.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Key Topics Covered:
Strategic Direction
Key Facts
Summary 1 IKEA Svenska Försäljnings AB: Key Facts
Internet Strategy
Summary 2 IKEA Svenska Försäljnings AB: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 3 IKEA Svenska Försäljnings AB: Competitive Position 2012
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