DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/hctcvh/affluent) has announced the addition of the "Affluent Consumers and their Travel Plans 2013: A Luxury Trend Report" report to their offering.
Affluents Travelers on Deck to Spend More Vacationing in 2013
A new Unity Marketing luxury trend report reveals affluents' travel plans for 2013 and how hospitality and travel providers can capture their share of travelers' growing budgets
What links such diverse travel marketers like airlines, hotels, cruise lines, rental car agencies, travel agency, tour operator, travel media outlet in their pursuit of sales, growth and profits? Those marketers that win and beat their direct competition will be the ones that understand the needs, wants and desires of the best potential customers and put insights into action with marketing strategies, tactics and guest services that really matter. When it comes down to the best potential customers for any travel marketer that is the affluent consumer, people with plenty of disposable income to spend and an appetite for new, exotic, out-of-the-ordinary experiences.
Insights into these high-potential travelers are what Unity Marketing delivers in a new Luxury Trend Report entitled, Affluent Consumers & Their Travel Plans for 2013. A survey of over 1,300 affluent consumers (average income $267,800; 45.4 years) found that 45 percent of those surveyed plan to spend more on their travels in 2013 as compared with 2012. This is an especially strong view of planned spending which can mean significant growth for marketers that can attract these customers to their brands.
The new travel trend report analyzes:
- Who will be traveling and with whom they will be traveling, including key demographic segments among the affluent, including gender, age, income and wealth;
- How much they will spend, when they will travel, how far in advance they will make plans
- Where they will be going, including both foreign and domestic destinations
- How they will get there, such as by car, coach air, first class, private jet, etc.
- Where they will stay, such as luxury hotel, resort, mid-priced hotel, with friends, rented villa, etc.
- What they will do when they get there.
Among the most important findings include:
- Luxury travelers economize on getting to their chosen destinations, but indulge freely when it comes to their accommodations once they get there. They are most likely to fly coach class or travel car but then they most often choose to stay in a luxury hotel (4-to-5 stars). When it comes to travel, the real luxury value is not in getting there, but in being there.
- Multiple long-stay vacations are the norm for luxury consumers. In 2012 the typical luxury traveler took 2.8 separate four or more day vacations. In 2013 they are likely to maintain the same pattern.
- By comparing where luxury consumers visited in 2012 with those they plan to visit in 2013, we find these three destinations will be especially popular and benefit from more travel by luxury consumers this year.
- The most in demand experiences for luxury travelers are relaxation & stress reduction, sightseeing experiences, and fine dining & food/wine experiences. All of these rose in relative importance over the experiences luxury travelers desired in 2011.
- In 2013 online reviews greatly appreciated in value to luxury travelers as compared with the 2011 survey findings. Getting discount offers from travel providers also grew in importance in 2013 as compared with results from 2011.
List of top 10 travel destinations for 2013 among luxury travelers available on request pam@unitymarketingonline.com; write "Top Ten Travel Destinations" in the subject line.
For more information visit http://www.researchandmarkets.com/research/hctcvh/affluent