ENCINO, Calif.--(BUSINESS WIRE)--uSampTM, a leader in providing targeted audiences for global consumer and business insights, today announced that it has partnered with US Airways to bring its invitation-only B2B panel, The Whiteboard, to US Airways Dividend Miles members. Through this partnership, US Airways will be able to engage and reward its members in new ways.
The Whiteboard, powered by uSamp, is an invite-only panel of professionals that provides market research companies with insights straight from business decision makers and professionals on the front lines. Panelists are engaged in insightful online business surveys from market research companies and are then rewarded for their insights with airline miles, hotel points, and gift cards.
US Airways is able to reward its loyalty members by offering them access to The Whiteboard, where they will be able to take short surveys and be rewarded with extra miles, gift cards, or loyalty points. These surveys can be for any number of brands and all reward panelists differently depending on length of the survey.
“By partnering with uSamp, US Airways will be able to reward our loyalty members in a new and engaging way,” said Fern Fernandez, US Airways managing director, Customer Loyalty & Marketing Programs. “uSamp makes it easy for us to expand our loyalty program options.”
The Whiteboard panel reaches a wide range of professionals from financial service professionals to IT directors, from human resources specialists to C-level executives and small business owners. This variety of business professionals allows market research companies challenged with discovering insights a way to find quick answers from industry peers.
To recruit qualified panelists, uSamp has employed a variety of tactics that help promote exclusivity. This includes partnerships with loyalty reward programs in the hotel, airline and travel industry. Through these and other business sources outside of loyalty programs, uSamp is able to generate an industry leading level of balance and representation.
“By partnering with well-respected brands like US Airways, uSamp is on its way to having the newest choice in B2B market research panels,” said Matt Dusig, uSamp CEO. “uSamp has been dedicated to growing The Whiteboard panel and this partnership will help by bringing in more high-quality respondents tapped in to the B2B market.”
About uSamp
uSamp (www.uSamp.com), the fastest growing company in the Market Research Industry, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s leading mobile technology and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 12 million-member global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and Asia. The company has more than 200 team members worldwide. uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive ranking of the nation’s fastest-growing private companies and Forbes' America's Most Promising Company list two years running.