LOS ANGELES--(BUSINESS WIRE)--Fashion icon, designer, world-renowned stylist and star of “The Rachel Zoe Project” Rachel Zoe is joining online personal-styling innovator, ShoeDazzle, as the Chief Stylist. ShoeDazzle co-founder and CEO Brian Lee, along with fellow co-founder Kim Kardashian, welcomes Zoe to the four-year-old company.
ShoeDazzle CEO Brian Lee says, “I’m pleased to welcome Rachel Zoe to head our fashion team. We founded ShoeDazzle because every woman deserves a personal stylist to make her look and feel beautiful, and Rachel is the most influential and celebrated stylist in the world. Her ability to translate a trend for any woman takes our personalized shopping experience to a whole new level. And this is just the beginning…we have many more exciting things planned this year at ShoeDazzle.”
As part of her role shaping ShoeDazzle’s fashion selection and sharing her acumen and advice, Zoe will curate a monthly boutique. Launching later this month, Rachel’s Edit will feature her favorite products and be updated monthly. Her boutique will also feature a new lookbook each month with fashion tips (e.g., what to mix and match), and style guidance, directly from Zoe herself.
“I’m so excited to partner with ShoeDazzle because, first of all, I love shoes! I don’t know any woman, at any age, who is not obsessed with shoes,” says Rachel Zoe. “ShoeDazzle is for women who love fashion, shoes, and are willing to experiment – whatever your personal style may be. You don’t need to spend a fortune, either. I can’t wait to offer advice that helps clients put a personal spin on their style, every day.”
“I admire Rachel Zoe and as a co-founder, I am thrilled to welcome her as Chief Stylist," says Kardashian. "She’s a force in fashion who will bring her world-famous vision to ShoeDazzle. I can’t wait for her to make ShoeDazzle clients feel styled and glamorous.”
About Rachel Zoe
Rachel Zoe is a fashion stylist, designer, editor and author, best known for working with celebrities, fashion houses, beauty firms, advertising agencies, and magazine editors. Her celebrity clients have included Anne Hathaway, Kate Hudson, Jennifer Garner, Eva Mendes, Cameron Diaz, Kate Beckinsale, Keira Knightley, Debra Messing, Demi Moore, Liv Tyler and Molly Sims. Founder of three fashion, beauty and lifestyle newsletters under The Zoe Report moniker, Zoe is also the star and subject of “The Rachel Zoe Project,” a reality television series on Bravo.
About ShoeDazzle®
ShoeDazzle is the original and leading destination for personal styling online, treating women to their personalized showroom and offering them on trend recommendations based on their fashion profile, building an intimate, personalized experience through creative innovation and social engagement. Clients enjoy access to shoes, handbags, and jewelry —all at irresistible prices starting at $29.95.
ShoeDazzle has been making women look and feel beautiful since 2009. The company’s founders include Brian Lee, Robert Shapiro, Kim Kardashian and MJ Eng. The company boasts award-winning client services, over 2 million Facebook fans and 15 million clients.