DALLAS--(BUSINESS WIRE)--Blue Calypso, Inc. (OTCBB: BCYP), a leader in digital word-of-mouth marketing, announced today they were chosen as a marketing partner by a Fortune 500 national retailer to expand and enhance communication programming for their Hurricane Sandy Relief efforts. Blue Calypso’s patented peer-to-peer advertising platform served as a key social media element in the retailer’s program to benefit Hurricane Sandy victims.
Through Blue Calypso’s dynamic social sharing platform, the retailer leveraged the power of their customers who have extensive networks and who felt compelled to share this campaign through all of their social channels. Additionally, the technology enabled social media tracking, monitoring and analysis so the retailer could see the results from their efforts - who was promoting the campaign, how many people saw it and who actually engaged with the program. The partnership expanded the reach and purpose of this effort.
About Blue Calypso, Inc.
Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso’s patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.
Forward Looking Statements
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