DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the BuddeComm’s new Latin American research to their offering.
While Europe’s debt crisis rocked the markets and the global economy was losing speed, e-commerce in Latin America and the Caribbean (LAC) managed to grow beyond all expectations, reaching US$43 billion in 2011, 43% more than the previous year. The reasons behind this boom include:
- use of social network sites to attract online shoppers;
- more companies are selling online;
- simpler and more secure online shopping platforms;
- increase in debit and credit card usage;
- the appearance of new players and new business models based on collective coupons.
Nevertheless, there remains a large gap between LAC and the developed world. The region’s total e-commerce spending is still less than 1% of GDP, while in developed countries it averages about 4.5%. Challenges to e-commerce growth include underdeveloped infrastructure, low penetration of personal computers, relatively low computer literacy, and a high percentage of the population that lives below the poverty line. But the LAC region also represents a blossoming market with enormous potential.
Reports Available
BuddeComm’s reports discuss developments in all major telecoms markets including mobile, broadband, infrastructure and the digital economy.
Titles available in the LAC region include:
Chile - Telecoms, Mobile, Broadband and Forecasts
Colombia - Telecoms, Mobile, Broadband and Forecasts
Dominican Republic - Telecoms, IP Networks, Digital Media and Forecasts
Ecuador - Telecoms, Mobile, Broadband and Forecasts
El Salvador - Telecoms, IP Networks, Digital Media and Forecasts
Mexico - Telecoms, IP Networks, Digital Media and Forecasts