DUBLIN--(BUSINESS WIRE)--Dublin - Research and Markets has announced the addition of the "Multiplatform Content and Services Multicultural 2012 Report: A Survey of Broadband Internet Users" report to their offering.
In today's competitive media environment, understanding how, where, and why your audience is consuming media is crucial. With Multiplatform Content & Services: Multicultural, see how multicultural consumers compare to each other, and to the general market. Find out who is overindexing on mobile viewing, who is most likely to cut the cord, and how much interest is there for in-language programming.
This report details the multicultural data findings from the tenth annual survey on broadband Internet services and broadband TV content conducted in June/July 2012.
Key Questions Answered
The Multiplatform Content & Services - Multicultural 2012 study focuses on African American, Hispanic, and Asian broadband Internet users in regards to:
1) High Speed Internet Access and Usage: What type of high speed Internet connection are respondents using, what are they doing with it, and how often?
2) Broadband TV Content Access and Usage: Capability to access broadband TV content, incidence and frequency of using broadband TV content, how broadband TV content viewing relates to and impacts traditional TV content viewing and subscription, devices used, and circumstances for broadband TV content use.
3) Programming and Sources of TV Content Viewed: TV content viewed (TV, computer, handheld devices, OTT) and websites/services used to view broadband TV content.
4) Multicultural Content: Websites in another language or country of origin used, broadband TV content in another language or country of origin viewed.
5) NEW THIS YEAR! The Role of Social Media with Regard to TV Content: How are TV viewers using social media to discuss, get information, and share opinions about the TV content they watch?
For more information visit http://www.researchandmarkets.com/research/7glrk2/multiplatform