STOCKHOLM--(BUSINESS WIRE)--Last Monday hotel tycoon Petter Stordalen (49), owner of Scandinavia´s largest hotel chain Nordic Choice Hotels, opened his new flagship hotel at Arlanda airport in Sweden - running head first down the 57 meter tall hotel facade.
"I have always been a little afraid of height, but I guess I am cured now", Petter Stordalen told the press afterwards.
Norwegian director Frederic Esnault from Friendly Films shot the video of the tycoon’s breathtaking jump.
"We were waiting for the stunt man to come on set, but then Stordalen just showed up himself ready to go. It was just surreal", says Frederic Esnault. He was last seen directing Warren G in "Party We Will Thrown Now" featuring The Game. The hotel descent video features a lot of helicopter scenes and draws inspiration from the Top Gun-movies.
For this latest stunt Stordalen spent two days practicing so called Australian abseiling, before running face first down the 57 meters tall hotel facade of his latest flagship hotel, Clarion Hotel Arlanda. Just minutes later he took the stage, saluted on by indoor fireworks, in front of a stunned crowd of a 1000 Swedish celebrities, industry professionals and business leaders.
The billionaire (#1015 on the Forbes list of world billionaires in 2011) is know for spectacular hotel openings (and for driving the world´s first biofueled Ferrari): In January Stordalen opened his 200 million dollars Clarion Hotel Post in Gothenburg, Sweden, descending from the ceiling inside a giant disco ball rigged out with drums which he was playing. Three months later he opened Clarion Hotel & Congress in Trondheim, Norway, driving through the audience on his 2200 cubic custom built motorbike, before parking it on the stage and holding his speech.
Download or embed the video for free here: https://vimeo.com/53541858
Video by: Frederic Esnault/Friendly Films
All photos: Magne
Risnes