ATLANTA--(BUSINESS WIRE)--Nielsen Benefits Group (NBG) of Westlake Village, Calif., has merged with Digital Insurance (www.digitalinsurance.com), the nation's largest and most technologically advanced employee benefits-only agency. NBG now operates under the banner of Digital Benefit Advisors (DBA), a division of Digital Insurance. President and CEO Craig Nielsen and his entire staff are joining forces with DBA to provide enhanced offerings and support to their clients.
“Bringing NBG into our fold bolsters Digital’s stronghold in the small- to medium-sized business (SMB) sector in the West Coast market,” says Mike Sullivan, executive vice president and chief marketing officer of Digital Insurance. “Craig and his team are respected for their strategic approach to business, consulting with clients to meet business objectives, manage costs and provide attractive employee benefits packages.
DBA combines the commitment of experienced, local market advisors with the sophisticated technology and innovative resources of a respected national company. Employers receive access to a broader variety of carriers, dynamic tools, proprietary products and the ability to effectively navigate the complexities of health care reform.
“Digital’s unparalleled technology and scope of services broaden our capabilities and enable us to better serve our clients,” explains Nielsen. “There is a common thread to our approach to business, and we speak the same language. Like Digital, NBG has always emphasized customer service, rather than sales.”
Established in 1986 as a full-service employee benefits firm, NBG has worked with many businesses throughout California in myriad industries, including professional services firms, manufacturing and agriculture.
“The partnership with Digital increases and strengthens our capacity and capabilities, allowing us to offer and deliver client analyses in a timely manner,” says Nielsen. “Access to Digital’s wealth of resources also provides a tremendous asset for our clients, especially as we move forward with health care reform.”
About Digital Insurance
Digital Insurance (www.digitalinsurance.com), the nation's largest employee benefits-only agency, delivers unmatched capabilities and a progressive approach to a marketplace demanding evolution. An unparalleled technology platform transforms the benefits experience, amplifies operational efficiencies and enriches communications to simplify the health care journey. The company's scale, leadership and resources create distinct opportunities for industry innovation. With an adaptive culture that embraces change, the privately held firm is positioned for enduring success.