DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9bklph/sustainability_in) has announced the addition of the "Sustainability in the Global Construction Industry 2012-2013: A Global CEO Survey" report to their offering.
Sustainability in the Global Construction Industry 2012-2013: A Global CEO Survey is a new report by Timetric that analyzes how senior level executives in the construction industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.
Reasons to Buy:
- Drive revenues by understanding future sustainable product investment areas and growth regions
- Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment
- Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers
- Uncover the business outlook, key sustainability challenges and opportunities
- Understand the effect of sustainability on other players and competitors in the industry
- Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers
- Identify specific green marketing channels your competitors are using to win business
Key Highlights:
- Respondents from the construction industry identified Germany, the UK and Canada as the territories most likely to offer the largest-growth potential to sustainable products and services as indicated by 52%, 51% and 50% of respective respondents.
- Respondents from both buyer and supplier companies expect an increase in profitability due to the adoption of sustainability practices. Of all the C-level respondents, 57% of buyers and 54% of suppliers predict an increase in profitability.
- A total of 68% of C-level respondents from construction supplier companies identified emails and newsletters' as an effective channel of promotion. Additionally, 44% of respondents identified corporate or brand websites' as important.
Key Topics Covered:
1 Introduction
2 Executive Summary
3 Sustainability in the Construction Industry: C-level Respondents
3.1 Perception of Sustainability
3.2 Sustainability in Business Functions
3.3 Key Drivers of Sustainability
3.4 Barriers to Sustainability
3.5 Key Markets for Growth
4 Implementation of Sustainability: C-level Respondents
4.1 Organizational Prerequisites for Sustainability
4.2 Implementation of Sustainable Measures
4.3 Key Energy Efficiency Measures
4.4 Effective Monitoring of Sustainability
5 Financial Implications of Sustainability: C-level Respondents
5.1 Cost Saving Expectations
5.2 Impact of Sustainability on Profits
5.3 Planned Change in Sustainability Budgets
5.4 Impact of Carbon Tax
6 Sustainable Procurement : C-level Respondents
6.1 Critical Factors for Supplier Selection
6.2 Level of Supplier Engagement
6.3 Expenditure on Sustainable Procurement
6.4 Attributes of Green Procurement
6.5 Procurement of Sustainable Products and Services
7 Marketing Green Initiatives : C-level Respondents
7.1 Drivers of Green Marketing
7.2 Marketing of Green Credentials
7.3 Effective Channels of Promotion
8 Appendix
Companies Mentioned
- Balfour Beatty
- Brett Concrete
- WRAP
- UK Green Building Council
- Holcim
- Caterpillar
- Tindall Corporation
- JCB India Ltd.
- ACC Limited
- Italcementi
- Philips
For more information visit http://www.researchandmarkets.com/research/9bklph/sustainability_in