DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/lq3bbt/pay_tv_in_europe) has announced the addition of the "Pay TV in Europe: Forecasts and Analysis 2012-2017" report to their offering.
Secondary TV sets are the most vulnerable to OTT services: pay-TV operators must reduce their prices in order to defend market share.
The pay-TV market is evolving, and boundaries are increasingly blurred between pay and free-to-air (FTA) TV services. Our forecasts take a holistic view of the market, including paid-for over-the-top (OTT) video as well as traditional pay-TV services.
This report provides:
- forecasts for the number of pay-TV households, services (both primary and secondary), spend (split into linear and on-demand) and average spend per subscriber (ASPS)
- split by platform: cable (all cable, analogue cable and digital cable), IPTV, pay DTT, satellite, pay analogue terrestrial and OTT services
- forecasts based on the following countries and regional groupings: the Baltics, Bulgaria, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Turkey, the UK, Ukraine; the rest of Central and Eastern Europe; the rest of Western Europe; Central and Eastern Europe; Western Europe; and Europe as a whole an overview of the key trends and drivers in the market
- recommendations for traditional pay-TV operators.
For more information visit http://www.researchandmarkets.com/research/lq3bbt/pay_tv_in_europe