GREER, S.C.--(BUSINESS WIRE)--Buffets, Inc., the owner of Ryan’s®, HomeTown® Buffet, Fire Mountain®, Country Buffet® and Old Country Buffet®, is making family dinner less scary for Moms and Dads by launching a new Family Night program at each of its 340 restaurants. Every Thursday, from 5 to 8 pm, kids ages 11 and under eat for just 99¢. Limited to two kids per paying adult.
FREE GOOSEBUMPS BOOK OCTOBER 31/NOVEMBER 1
To kick off the
program, the family buffet-style chain will offer an exclusive two-day
Halloween launch event on October 31 and November 1. The chains will be
giving away a free Goosebumps book, entitled “Revenge of the Living
Dummy,” written by R.L. Stine and published by Scholastic, to the
first 50 children each night at each location. ALL
kids ages 11 and under who visit any Buffets restaurants with their
parents on Halloween night dressed in costume will receive a FREE KIDS
MEAL (limit two free kids meals per adult meal purchase).
“Families are an important part of our business so we wanted to provide an environment that allows families to connect to each other in our restaurants,” said Alice Crowder, Vice President of Marketing For Buffets, Inc.
PROGRAM BALANCES KID & PARENT NEEDS
“Kids
are looking for an experience, not just a meal. Kids and parents
already love our restaurants for the customizable, no-risk experience of
building a meal just right for them,” Crowder said. “Adding Goosebumps
to the mix just makes that experience even more fun, and gives families
more to talk about. We’re thrilled to work with Scholastic, and to bring
Goosebumps to kids and families in our restaurants – just in time for
Halloween!”
FREE ACTIVITIES
To further
provide that family connection to their guests, all Buffets, Inc.
buffet-style chains will be distributing Goosebumps branded stickers and
activity sheets at dinner on Halloween and November 1. With fun
activities like crossword puzzles and mazes – and even a “build-your-own
story” activity – parents can engage with their children over a great
meal and encourage creativity, reading and writing at the same time.
“Again, we are trying to provide solutions for parents and offer ways to have fun with their kids while simultaneously creating value,” Crowder said.
For more information about FAMILY NIGHT at the Buffets brands, visit any of their websites: www.hometownbuffet.com, www.oldcountrybuffet.com, www.countrybuffet.com, www.ryans.com, www.grannysbuffet.com and www.firemountainbuffet.com.
About Buffets, Inc.
Buffets,
Inc., the nation’s largest steak-buffet restaurant company, currently
operates 350 restaurants in 35 states, comprised of 340 steak-buffet
restaurants and 10 Tahoe Joe’s Famous Steakhouse® restaurants. The
restaurants are principally operated under the Old Country Buffet®,
HomeTown® Buffet, Ryan’s® and Fire Mountain® brands. Buffets employs
approximately 18,000 team members and serves approximately 100 million
customers annually. For more information about the company, visit www.Buffet.com.
About Goosebumps
In 1992,
Scholastic introduced a monthly book series by R.L. Stine called
Goosebumps® with Goosebumps: Welcome to the Dead House. Twenty
years later, Goosebumps is now one of the bestselling children’s series
of all-time—with more than 300 million books sold in 32 languages,
selling at the phenomenal rate of four million books per month in the
mid-1990s. The Goosebumps series made R.L. Stine a worldwide publishing
celebrity (and Jeopardy answer), and Goosebumps was named the world’s
bestselling book series of all time in the 2003 Guinness Book of
World Records. The show currently airs on the Hub TV Network in the
United States.