DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/dzzwkp/turning_digital) has announced the addition of the "Turning Digital - Seamless Television" report to their offering.
The European TV industry, although affected by the crisis, managed to grow by a modest but encouraging +2.7%, compared to +5.6% in 2010.
European net TV advertising revenues decreased by 0.9% in 2011. In the overall landscape, pay TV continues its incremental path, even though it slows down compared to the previous year. The +5.7% increase still represents an outstanding performance in an otherwise stagnating framework.
Over the last few years, the multiplication of distribution platforms has attracted new players in the TV market, and brought a significant increase in the number of channels. As a matter of fact, TV has still many chances to attract large audiences, in unconventional ways, targeting different tastes, different viewing habits and even different budgets.
As a result, multichannel is growing year over year, and in 2011 represented nearly half of total market revenues (48%), compared to 45% in 2010.
The 10th ITMedia Consulting Annual Report, is an essential tool to understand the TV market and anticipate its changes. The first part analyzes the Digital TV in Europe, its trends and prospects. The second part focuses on content ubiquity and on the growing trend on the operators' side to adopt effective strategies to enter the new digital markets.
Reasons to Buy:
Turning Digital is an essential reference for TV and multimedia content companies. The study, which is based on a global analysis of 17 countries in Western Europe, provides valuable data-driven insights of the Big 5 European markets (France, Germany, Italy, Spain and United Kingdom).
Key questions answered by this report include:
- How is the European TV market performing in this years of economic crisis?
- Winners and losers: who has responded successfully to the economic downturn?
- What are the strategies for the coming years?
Topics Covered:
Executive summary
The TV market in 2011
Main trends
Market perspectives
The TV market in 2011
Market overview
Advertising
Pay TV
The multichannel television market
Market revenue
Multichannel advertising
Fragmentation in TV audience share
Digital Television
Digital TV evolution
The Digital Switchover process
HDTV as the new standard
Internet and Tv: evolution or revolution?
TV feels the pressure: broadcasters' online strategies
Sky Now TV
Iplayer
Premium Play
Viaplay
Sky on Demand
YouView
Pro7sat1
RTL Group
OTT services expanding
Blinkbox
Netflix
Lovefilm
Impact on the UK competitive landscape
Entertainment everywhere: the quest for seamlessness
The Social future of TV
Connected TV gaining momentum
3D TV can wait
Conclusion
For more information visit http://www.researchandmarkets.com/research/dzzwkp/turning_digital