SANTA ANA, Calif.--(BUSINESS WIRE)--MP Biomedicals, LLC, a leading provider of life science reagents, fine chemicals and diagnostic products for over 50 years, announced today it has launched a new website.
The new website was developed after extensive research into customer needs and online purchase behaviors and is designed to simplify product search and online purchasing.
The enhanced search function delivers more accurate and relevant results to help researchers select from over 55,000 products cited in over 120,000 scientific publications. Product pages have comprehensive information, including technical specifications, product images, validation data, support documentation and complementary products. An improved technical library and application-focused microsites incorporate rich scientific content and product configurations for complete laboratory workflow solutions.
“The website launch is a culmination of a global effort to consolidate product information and provide an easy, efficient way of identifying products that meet a researcher’s particular needs,” says Milan Panic, CEO and President. Mr. Panic was also the founder of the ICN Pharmaceuticals, from which MP Biomedicals was formed.
The new website is one step in a series of improvements MP Biomedicals is making to its online presence this year. The company also plans to provide richer product information and to offer customer-specific business-to-business portals to facilitate electronic commerce. “Implementing new web solutions greatly expands our ability to provide specific product information and technical support that our global customers can access whenever they need it. This reinforces our commitment in providing product quality, expertise and service to our customers worldwide,” says Milan Panic.
To view the new website, visit www.mpbio.com.
About MP Biomedicals LLC
MP Biomedicals is a global corporation and world leader in life sciences, fine chemicals and diagnostics products. Our product portfolio of over 55,000 products represents one of the most exhaustive lists of time-tested brands including ICN, Qbiogene, Bio101, Flow Laboratories, Cappel, Genelabs, among others.
The MP Life Science Division supplies products and reagents for multiple life science applications, including sample preparation with its FastPrep® family of instruments and consumables, molecular biology, immunology, cell biology and biochemicals.
The MP Diagnostics Division offers high quality diagnostics products based on methodologies ranging from Western Blot, PCR, ELISA and POCT. The portfolio of infectious immunology products (HIV, HCV, HTLV) has a distinctive position in the industry with over 25 years of research and development experience.
The company, with headquarters in Southern California, has ISO-certified and FDA-approved manufacturing and distribution facilities worldwide (Solon, OH; Burlingame, CA; Strasbourg, France; Germany; Singapore; Japan; Australia; New Zealand; Shanghai and Beijing, China; and Mumbai, India. A vast distributor network complements MP facilities throughout the world to assure customers delivery of top quality products when and where needed. For more information please visit www.mpbio.com.