DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/dm2wlp/south_africa_brand) has announced the addition of the "South Africa Brand Report: Consumers of Liqueurs" report to their offering.
This comprehensive report examines South African consumers of Liqueur: Global and South African market overview, Usage and brand trends (2007-2011) with consumer forecasts for 2012-2016, Geo-demographic trends among consumers (2007-2011), Detailed geo-demographic brand profile and brand penetration analysis, Cellphone, Internet, Lifestyle and media consumption (2011).
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
Key Features
- The report focuses on consumer-based intelligence - the most valuable brand asset
- Provides a comprehensive analysis of the big picture with global and local market trends and insights
- Historical (2007-2011) market consumption trends, brand trends and geo-demographic consumer trends
- Includes a detailed company/brand analysis of the key market competitors
- Detailed reports filled with insights, charts, graphs and tables
- Salient points and key insights are highlighted and summarised in comment boxes on each page
Companies Mentioned
- Amarula Cream
- Brandhouse
- Cape Velvet
- Distell
- Halewood
- Jägermeister
- Oude Meester
- SAB Miller
Some Key Questions The Report Will Help You To Answer
- Who are the key players and brands in the market and how are they positioned?
- What are the important global and local market trends that should be included in your business strategy?
- What is the size of the consumer market and consumer purchasing trends (2007-2011) and what is the consumer forecast for 2012-2016?
- What are the brand penetration trends (2007-2011) for key brands in the market?
- Who are the consumers of Liqueur? What are geo-demographic trends among purchasers (2007-2011)? e.g. age, gender, affluence, life-stage, geographics
- How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
- What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
For more information visit http://www.researchandmarkets.com/research/dm2wlp/south_africa_brand