DALLAS--(BUSINESS WIRE)--Blue Calypso, Inc. (OTCBB: BCYP), a leader in digital word-of-mouth marketing, announced today that the company has filed a patent infringement complaint against Groupon (GRPN) for infringement of Blue Calypso’s United States Patent Nos. 7,664,516 and 8,155,679.
Both patents cover the system for peer-to-peer advertising created and developed by Blue Calypso. The technology is used in Blue Calypso’s state-of-the-art digital marketing platform.
“These patents are the result of years of technology innovation and development that enable us to deliver best-in-class digital word-of-mouth marketing programs to our customers,” said Bill Ogle, CEO of Blue Calypso. “As companies try to monetize their social media connections, they are rapidly moving into our technological area of expertise and it is imperative that we protect and secure what we have built.”
"Patent protection is enshrined in our Constitution and the jury trial we have requested is designed to protect and encourage inventive businesses like Blue Calypso,” said Thomas M. Melsheimer, lead trial counsel for the company and Managing Principal of Fish & Richardson P.C.’s Dallas office. “Innovative technologies, like the ones involved here, must be protected from companies who would use them without permission.”
Ogle continued, “This lawsuit against Groupon will allow us to validate our technology, as these patents are significant assets to Blue Calypso and important elements in what we deliver to our clients.”
About Blue Calypso, Inc.
Blue Calypso is the leader in digital word-of-mouth marketing and advertising. With Blue Calypso’s patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.
Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms “believes,” “belief,” “expects,” “intends,” “anticipates,” “will,” or “plans” to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s reports filed with the Securities and Exchange Commission.