DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/73djwv/australia_mobile) has announced the addition of the "Australia - Mobile Media - Mobile TV" report to their offering.
While there has been much hype surrounding mobile TV in Australia, the concept developed by the mobile network operators has so far still not taken off. Operators were given a wake-up call with the introduction of the iPhone, as this started to separate content from carriage. Developments have now seen mobile TV - both paid and free services from the MNOs available unmetered, perhaps this will see greeter uptake by the mobile watcher.
From now on new developments will revolve around the devices and their applications, rather than the mobile network operators as the operators really to need to focus on the provision of infrastructure rather than the provision of services where they do not have the specialisation.
However, mobile web browsing still grows exponentially, with a large share of that activity on the back of the rapid growth of smartphones including the iPhone, Android and tablets and BlackBerry devices. These mobile devices require more and more data bandwidth as the mobile apps that are being developed for the mobile market also allow mobile TV and video to be streamed. The iView app is now one app that will be a data hog on the mobile networks.
Unfortunately the mobile operators are having trouble keeping up with these mobile broadband demands. The mobile TV viewers are watching content off-net and for a while this included recording and viewing of Free-to-Air (FTA) TV.
In this report we provide an overview of the mobile TV market in Australia with analysis on the marketing strategies, and also provide some background information on the technologies and players behind the service.
Hot topics and technologies mentioned in this report include - Mobile TV, FTA TV, video, spectrum, streaming, smartphones, 3G.
Key Topics Covered:
Synopsis
What is mobile TV?
- On-demand mobile TV
- Broadcast mobile TV
Market overview and analysis
- Smartphone market analysis
- Pursuing wrong business models
- Device and content-driven developments
- Key market - the youth segments
- Mobile Social TV
- Mobile apps to drive mobile TV
Cloud-based mobile TV
- myTVR
-2 Beem starts and stops
Major players
Regulation
- Spectrum for mobile broadcasting
Technology platforms
- Multimedia Broadcast/Multicast Service (MBMS)
- Digital Video Broadcasting-Handheld (DVB-H)
Companies Mentioned:
- Be.interactive
- Bli
- BlueSkyFrog
- Enero
- IDS
- Jesta Digital (Jamba and Jamster)
- Jumbuck
- Legion Interactive
- M.Net
- MOKO.mobi
- MobileActive
- Optus
- Oxygen8 Communications
- Photon Group
- Telstra BigPond Music
- Vodafone Hutchison Australia (Vodafone and 3)
For more information, including full table of contents, please visit http://www.researchandmarkets.com/research/73djwv/australia_mobile