LOS ANGELES--(BUSINESS WIRE)--WhoSay Inc., the leading personal media management platform for high profile film, television, music, and sports personalities, today announced a Series C round totaling $12 million. Comcast Ventures led the round with existing investors Greylock Partners, Amazon and High Peaks Ventures also participating. Additionally, Tencent, China’s largest and most used Internet and social media portal, participated in the round.
“WhoSay has become the leading content management platform for the world’s most influential personalities. By helping high profile talent efficiently and safely connect with fans through both social and mainstream media, WhoSay has built a unique and valuable asset,” said Sam Landman, Partner at Comcast Ventures. “We see the ability for WhoSay members to connect directly with fans through social media as an important trend that will positively impact traditional media careers and will ultimately allow them to participate in the value they help create for online businesses as well.”
WhoSay allows artists to establish and maintain a direct connection with their fans across several platforms. The company’s unique media management platform is designed to encourage direct-to-fan engagement on social networks and other platforms. Members are able to easily manage their fan relationships via WhoSay and can share content through such destinations such as Facebook, Twitter, Tumblr, YouTube, and Tencent, as well as mainstream media partners, Viacom/MTV Networks, the Associated Press and Yahoo!.
WhoSay will use the additional capital for continued U.S. and international expansion and to further develop WhoSay’s proprietary media experiences. WhoSay has more than a thousand members that in total have more than a billion connections via social media networks.
“WhoSay has seen exponential growth in interest from high profile personalities that want to engage with their fans in a more direct and meaningful way,” said Steve Ellis, CEO for WhoSay Inc. “Comcast Ventures is a partner with deep media experience and a great track record of success. They are a perfect complement to our existing team of incredible investors, and they add a vast knowledge of the marketplace in both mainstream and digital media.”
About WhoSay
WhoSay is a media management platform for famous artists, athletes and other personalities to manage their interactions with fans in a direct and authentic way via social and mainstream media. This allows fans access to content from their favorite stars through Facebook, Twitter, Tumblr and other media outlets. The company currently has more than a thousand active members that in total have more than a billion highly engaged fans.
Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, co-founded the company, and Amazon, Comcast Ventures, Greylock Partners, High Peaks Ventures and Tencent are investors. Prior to founding WhoSay, Ellis served as founder and CEO of Pump Audio, a leading music-licensing business, which he sold to Getty Images in 2007. WhoSay is headquartered in New York with offices in Los Angeles and London.