DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/9428t6/grocery_retailing) has announced the addition of Canadean Ltd's new report "Grocery Retailing and Consumer Trends in Germany, 2011" to their offering.
Grocery Retailing and Consumer Trends in Germany is the result of Canadean's extensive online consumer survey and industry research program. The report is data-driven and provides a uniquely deep and rich array of data analysis on the Germany grocery market. The unique benefits of this integrated consumer survey and market data methodology mean that the report not only provides detailed value and volume data, but also private label coverage and data on the key consumer trends affecting the market. NB: retailer data refers to off-trade drinks only, but total market, and drinks market, sizes include on-trade drinks sales.
Introduction and Landscape
Why was the report written?
Marketers in the German grocery market face changing consumption patterns as a result of demographic changes, uncertain economic conditions and evolving technology. This makes it essential to not only understand the current state of the market, but to also quantify the impact of consumer trends, providing a spotlight on what consumption decisions are being made and why. This report solves these problems by providing integrated survey-based data for Alcoholic Drinks, Beverages, Food, and Health & Beauty products which show value and volume retail sales data, relative brand and private label shares, retailer shares by product category (volume data), the value of different consumer groups, and quantifies the amount of the total market directly influenced consumer trends.
What are the key drivers behind recent market changes?
The effects of a weak global economy and the following recovery have led consumers to closely examine their choice of retailer and products purchased. While country by country the effects have varied, no grocery retail market has been left totally untouched, creating a need to understand exactly who the end consumer audience is and what their main motivations are.
For more information visit http://www.researchandmarkets.com/research/9428t6/grocery_retailing
Source: Canadean Ltd